Top 5 Best (and Worst) Realtor Slogans

REALTORS are notorious for having terrible catch phrases that are self-indulgent

, repetitive, uncreative and even offensive. Over the years I've heard them all, and here's a list of the top 5 best and worst REALTOR slogans.

Best REALTOR Slogans

#5. "My job is your future" - Good. So you understand how big of a deal a home purchase is for me.

#4. "Purveyor of fine homes to fine people" - Not bad; a little boring, but you have a good command of the language and demonstrate strong commitment to a targeted market.

#3. "Sold in 100 days, or I'll buy it" - Does this belong in the top 5? Yes - because you stand out, commit, and I know I'll have a guaranteed sale within 4 months.

#2. "I Never Forget You Have a Choice" - That's what I like to hear - you'll always have the right motivations while we're working together.

#1. "Anyone can sell your home. I can sell it for more." - Strong, assertive and straight to the point. Let me put you to the test.

Worst REALTOR Slogans

#5. "A Realtor You Can Trust" - Sounds like something your parole officer told you to say.

#4. "No Fancy Punchlines - Just Great Service" - Does this constitute an oxymoron? (Definitely a moron)

#3. "It's the Energy!" - What does that even mean? I think your doctor over-prescribes stimulants... Out of curiosity, what's his name (my friend wants to know...)?

#2. "Everything I Touch Turns to Sold!" - Ha ha! It's funny, I'll give you that. But now that the joke's over can you introduce me to a real REALTOR?

#1. "Spouses Selling Houses" - Do you include domestic disputes with showings?

Conclusion

This was a tough article to write because there are at least 20 terrible catch phrases for every good one. Some rules of thumb:

* Use common sense - No one wants to hear you state the obvious - and no one is interested in self-indulgence. There's also not much room for humor (there are exceptions of course), so keep it professional.

* If you say something bold in your slogan, make sure you're willing to eat, sleep, and breathe by it.

* If you can't come up with anything good, don't worry: Clients won't notice that you don't have a catch phrase, but you might lose clients if you have a bad one.

by: Sam Prochazka

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