Top 5 Call Center Tips for Cold Calling

Top 5 Call Center Tips for Cold Calling

Top 5 Call Center Tips for Cold Calling

Making cold calls is part of a call center agent's life. Many outbound call center agents dislike the idea of making cold calls. However, as a telemarketing agent, you cannot avoid doing it. I have outlined the Top 5 tips that can make you better at making cold calls. Here goes:

Number 1: Realize that the person you are not calling is not expecting to talk to you. In the worst case scenario, the target caller was doing something really important or sensitive. It's your duty as a call center agent to respect the person's privacy and time. Get to the point directly and explain yourself. State the reason you are calling without asking inane questions before checking if the person actually wants to talk to you. Many outbound call center agents thrust their plans into unwilling ears. It doesn't help. Even at the risk of getting hung up, outline your purpose before going any further.

Number 2: Decide what you are going to ask before making the call. A BPO may be doing any sort of project. Do your research before picking up the phone. Make a list of questions that you want answers to. Make a mental note of what you are going to say. A confused outbound call center agent is a real pain! Moreover, the target customer has serious doubts about your credibility as a telemarketing agent. Almost everybody expects a direct, straight-forward approach. There's no denying the fact that the target caller was not expecting your call to come along. But if you play your cards well, you have every chance of making the call count.

Number 3: Be efficient. This draws from Number 2 mentioned above. Efficiency doesn't just mean that the call center agent knows stuff about the product/service. But a smart prospective customer will be interested in the details of rival companies and competitors as well. They will compare your offers with those of the rivals'. If you can prove to the caller that your offer is better, there are high chances that he/she will buy it. However, to do that you need to know the market and competition! That's where the efficiency of a call center agent comes in.

Number 4: Be interested in the answers. Nothing puts off a person more if the call center agent is just not interested in the answers. Take part in a healthy discussion. Get the person to talk. Telemarketing is all about interacting. If you can converse with your target caller, you are investing time into getting more opportunities to bag the customer. Winning over the trust of a person is primary to convincing him/her.

Number 5: Leave a message if you can't get through. Leave a voice message. Call center agents have a strong prejudice against leaving a voice mail. It works well. The BPO agent should leave his/her name and number before anything. Then give them a reason to call. Make it an enticing one. Make them feel they will benefit if they call back.

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