Top 5 Formatting Tips for Landing Page Elements

Top 5 Formatting Tips for Landing Page Elements

Want to set up profitable online advertising campaigns? Here are the things you need to keep in mind in setting up good landing pages. Landing pages are simply like any page from your website.

You do not necessarily have to understand how your pages need to flow into each other to create easily navigable and logical pattern. You can get a better idea of what you need to do by looking at what your competitors are doing. You will notice that all the important data and images are always placed on the upper left side of the page.

Scrolling through the pages is most hated by users because they prefer seeing everything they can above the fold. So, place all the important elements within the first 300 pixels of the landing page. The other page elements that are less necessary can be placed in the lower half of the page or you can organize them in the menu bars on either side. You may even remove them as part of your page.

Page elements such as videos, navigation bars, links and others that slow down the loading time of the page shall be removed. To reduce the loading time, optimize the length of your graphics and do away with drop down menus and stick to checkboxes. Loading time above five seconds is a big no-no. You might also want to add the auto-populated fields, an all-time user favorite, as a feature on all the page of your website.

Try maintaining the same background and other graphic elements in your ads as well as corresponding landing pages to be assured that they are in the right place, kept in the loop and well-organized.

Use appealing images instead of outdated clipart. Moreover, make sure to insert links in these images that will lead users to useful content and remember to add some value-add captions. You can't let online real estate be wasted on the landing page.

Few other pointers:

Use single column layout and white spaces to make the page look simple, with elements within margins for easier reading. Landing page filled with clutters drives away visitors in an instant.

Make it easier for the user to understand what the page is all about. Use standard instead of technical terminology.

Besides working on contents, you also need to learn other aspects like the page design and landing page format.

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