Top 5 Metrics To Measure Your Social Media Buzz
There are a lot of ways to measure the social media buzz of todays topics
, brands, companies, events as well as personalities. From small companies to large corporations, these businesses believe that social media is the best method to reach out to their target audience but does not really impact sales. Lets make iPhone5 as an illustration. This latest phone from one of the largest gadget companies Apple is currently the most trending mobile phone but not all can pay for it or is in support of it. It is what we contact virtually useless for the company.
These are the 5 best Metrics to measure your Social Media based on Social Media Marketing Arizona that has been following the latest trends in social media and their importance.
Social Listening. Social listening also known as Social Monitoring is the technique of brand monitoring in all social channels. It can help business/companies determine what is popular and what the latest in their particular market is. It also understands the positive and negative reaction of the audiences.
Audience Metrics. These metrics show the amount of YouTube Subscribers, Facebook Page Fans or Likes; Twitter Followers; Google Circlers; YouTube Subscribers; and Pinterest Followers of each company.
Social Media Currency. Also referred to as Engagement Metrics, it is the deeper comprehension of all the various types of engagement and the importance of interacting. It measures the activities on fan pages including Combination of a companys Facebook comments, likes, People Talking About (PTA), shares and clicks. Combination of a companys Twitter mentions, Re-tweets, replies and clicks. Blend of a companys Google shares, 1s and comment. Combination of a companys YouTube channels comment, views, clicks, shares and ratings. Combination of a companys Pinterest repins, comments, and likes.
Video Metrics. There are a lot of tools right now that are used to measure social media buzz. One of the most effective tools is Video. The recent US Election Social media buzz has been measured as well. They measured Barack Obama and John McCain's Video feature in Youtube, Vimeo, Metacafe and others. They measured the number of views, number of clicks, Social media shares and mentions and each has their respective point value. And Obama won not only in the elections but as well as most analytic surveys and social media buzz.
Social Graph and Overall Exposure Metric. Social Graph is the connections between the audience, the company/product/brand and the community. Overall Exposure Metrics is the overall size of a company/product/brands community coupled with their main audiences. This shows the importance of reaching to target audiences in your social media sites.
You will find several sites in tracking Social media Buzz, and the top 3 are:
Trends Buzz - This site Tracks buzz in real time POS system.
Google Trends This shows the amount of searches and Google news stories.
Trendpedia - This site produces charts showing the volume of discussion around multiple topics.
These are the other Metrics to measure your Social Media Buzz:
Additional Key Phrases
Customer Service
Demographics
Content Performance
Just about all companies use social media nowadays and we should be aware of what is going on not merely in our company or brand but we should also know what is trending not merely to our target audience, but to the greater community. Measuring them is not just for monitoring purposes, but for making sure that what you do, post, interactions aren't wasted.
by: Glenda Himes
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