Top 5 Tips For Real Estate Internet Marketing
With internet marketing in real estate, it is all about reaching out
. If looking for new ways to connect here are a few pointers on how to use the web to your advantage. The tools are out there waiting for you to grab them, it is just a matter of knowing what is available and maybe getting some helping hands from an internet marketing real estate expert you know and trust to help you execute. But first, you need to know a few more of the options. These are five we think are great marketing tips for anyone who is serious about using the internet the find their client base.
Become An Expert
You know the real estate business and you probably share that knowledge without even thinking about it. When it comes to
internet marketing in real estate, there are plenty of communities on the web where people are discussing real estate and many of these folks write blogs about it. Make it a habit to go online every day at the beginning of your day and see what everyone is talking about. Go onto blogs like The Greater Fool about economics and real estate or Chicago Mortgage broker Dan Greens great blog The Mortgage Reports and make good internet marketing real estate comments that you can contribute to the conversation and establish yourself as an expert. Make real comments that address what everyone is talking about and not make little comments like nice blog etc. add to the conversation. Be sure to add your website address into your signature, but dont be blatant about your business. Once people get to recognize your name, they will know to come and find you, but they wont trust someone who is spamming and most sites will kick you out if you are obvious about it.
Online Classifieds Are Still Strong
List your properties on all of the best internet marketing real estate classified sites like Craigslist, Backpage, Oddle and Kijiji and make sure you update your listings regularly. Craigslist ranks 10th for the most popular website that people go to in the U.S. so you know that this place is good internet marketing for real estate when it comes to your listings. Best of all, they are free, so it is really just a matter of writing up those posts and giving them some real eye catching titles.
The best way to do this is to have symbols in the title, and be sure you have a link to the page for this property for more information and your phone number in the very first line of your posting. Be sure the classified listing has a photo in the listing, and if you have done any video tours, put that in the header and give them a link right away. Surveys have shown people go on Craigslist in the early morning before they leave for work (8:30-9:00AM), when they break for lunch and in the evening. Winters 8PM-9PM while summer hours are 9 and 10 PM. Plan your
internet marketing real estate ad postings to ensure being on the top of the list.
Offer Good Advice
Many things dont change and one of them is that we all like to find people who really know a subject well, particularly if it is one where we need some answers. This is as true of internet marketing in real estate as it is of magazine publishing, book sales and even hanging over the back fence talking to a neighbor. When people go online they are looking often for information, and one way they will find that information is through article marketing. You may think that if you write on your website about what you do well, that you are doing article marketing about your real estate services, and you would not be alone. But good article internet marketing in real estate is all about giving good advice to solve someones problem.
Here is a good example. A buyer is searching for houses for sale in Kansas City and amongst the dozens of site that just offer listings is an article The Best Way To Find The Ideal House In Kansas City. If they like article and it tells them something new, they may even read beyond that article. If they see more good articles, they sign up for the weekly newsletter so they can stay informed or make a comment or two. Now they are part of that real estate websites community. This is one of the best uses of internet marketing in real estate to help searchers find what they need by opening up a conversation with them. No one buys something as important as a home from a listing, but they might have a conversation with an informed real estate writer about what they are looking for. Reach out to the people who need your expertise by offering it for free first.
Write Your Own Blog
This is one of the most important tools in internet marketing in real estate that you can have, but just doing it isnt enough. You need to write your blog every week and it should be helpful and still include your most recent listings to get them in front of people. Dont forget to get some links to your blog going with things like real estate articles on sites like G GoArticles and check your blog daily to answer questions. Nothing ticks off readers faster than an old stale blog that doesnt pay attention to what its readers need to know.
Dont Forget Video
Another really effective tool for internet marketing in real estate continues to be the video. YouTube has become the go-to place for anyone looking to market their home on the net, and it is getting easier all the time to make that video and get it up there. If you want to try and make your own video, there are a couple of great sites that can do animated versions of your stills to give you a boot up from the hundreds of boring slideshows on YouTube. You can get a five minute video at no cost from animoto that will be pretty quick to do and is YouTube ready. Another great internet marketing site that will turn stills into slideshows complete with text and animation or even make collages up based on your pictures is kizoaand they can also deliver for DVDs and you can post these slideshows on sites like Facebook, Twitter etc. for more exposure for you internet marketing in real estate
by: paveya
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