Top 6 Tips to Choosing Local Keywords for SEO
Top 6 Tips to Choosing Local Keywords for SEO
By now you have heard all about the benefits of being in more local searches. Many first timers don't truly understand that just because you are on the first page of major search engines, does not mean you are getting clicks. In many cases, first page placement is an ego thing amongst business owners and search engine optimization companies. The bottom line is, if you have the biggest billboard on a long, windy road that no one travels down, who cares how big your billboard is or how awesome it looks.
Picking the right local keywords for you business makes all the difference. We have featured in this articles our top six tips to helping you get your local business in more local searches, provided that you have a well optimized website and plenty of local backlinks helping you out.
Tips When Choosing Targeted Keywords:
For starters, we suggest using Google Keyword Tool. It is free and you should get yourself trained on how to read the results. They have videos you can watch to explain it, but it is very simple. Enter your chosen keywords and it will display results that actually produce searches.
Understand what you are looking at as far as numbers. The default display is what we call the "Sales Display". This initial display is along the lines of look how many people are searching, as opposed to how many people are actually searching. By default the display will show "broad" search results. On this tip we will quickly define the difference between "broad," "phrase" and "exact". Let's say you are a landscaper and you decide that "Austin landscaper" is a good keyword (it happens to be a great keyword and we will explain why later). You decide to open an AdWords Acccount and do some advertising for the first time. If you have the lead generation system we talked about in Phase 1, then you can clearly see the difference in "broad," " phrase" and "exact" in your analytics section of your website application. You will see on "broad" results that you have searches such as "landscaper gloves in Austin". The search numbers you are seeing initially are broad results. Clearly in this example if you are a landscaper who does not offer "landscaper gloves in Austin", this would not be the ideal prospect. Phrase is similar to broad; however the phrase must include "Austin landscaper", such as "Austin landscaper Supplies". Again, if you are not an Austin landscaper who offers landscaper supplies, this is not a productive prospect for your site. "Exact" is exactly what it says, exact. This means that the prospect has to search the keyword "Austin landscaper".
Change the view to exact when looking for potential local searches. Going after the top search keywords on broad is not the same as going after top search keywords on exact. Often you will find keywords that were high volume searches on broad are being outnumbered by lower searches on exact. Typically always use exact results to pick your keywords for on-page optimization.
The general rule is to look for keywords that have low advertising competition and high searches. We have found that if you target keywords that have half green or less, it is fairly easy to rank high in local searches organically. That does not mean you cannot rank high for keywords that are full of advertising competition and high searches on a local level. We recommend including one or two of these keywords in your list also.
We highly recommend only going after one root keyword on one website. For instance, using the example above, this Austin landscaper might also provide patios and decks. Do not focus your website on keywords that include both landscaper keywords and patio keywords for your home page. You need to identify six keywords for a master service or product offering. We will use product examples later in the guide. Then create either a page that is dedicated to your sub keywords such as patios and decks, or better yet, create a full-blown website for that sub keyword set. Create a patios and decks website as a division or department of your company. Replication within Elements by 6Qube is starting to make a little more sense now we hope.
Nine out of ten times the usage of a verb as a noun will be the most searched locally, such as "Austin landscaping", however we have found through actual customers that across many different industries, using the profession name or product name such as "Austin landscaper" or "Austin landscape contractor" generates higher quality conversions. There are many views and knowledge to be learned on this subject; this is only what we have found to be true.
Learn more about local search engine optimization by downloading our FREE SEO eBook by visiting http://SEOeBook.net
About Our Free SEO Guide:
Our Small Business SEO Strategy Guide is by no means a medium for turning you into a Local Search Engine Optimization Expert overnight; rather it is a SEO Guide to putting your business on the right track, allowing you to generate leads quickly and on your own. Once you have followed our SEO eBook, you are able to expand your knowledge in each phase listed in our SEO Guide. An explanation of the most important phases of search engine optimization has been condensed in our SEO guide.
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