Top 7 Tips To Spot A Black Hat Seo Company

Online businesses generate maximum sales opportunities from search engine results

. Hence, it is important to stay in accordance with major search engines like Google to achieve maximum returns. Keeping in view the recent series of Google updates, it has become more essential to hire an ethical SEO service provider for your business website.

With various options available in the SEO industry, it becomes difficult to spot an SEO company using only ethical SEO techniques to obtain organic rankings. Therefore, it is important to spot those SEO companies that are practicing Black Hat SEO tactics.

You can refer some of the tips to spot a Black Hat SEO company to make your decision beneficial for your business visibility. Some of the tips are as under:

1. Keyword Density: They consider 4% to 7% as an acceptable keyword density for optimizing the website. However, the proper keyword density is not over 4%.

2. PageRank: They dont give any importance to the Google PageRank in achieving higher search engine rankings.

3. Meta tags: They consider that the use of Meta description and Meta title is to draw attention of the online searchers instead of crawlers. However, the case is exactly the opposite.

4. Content: They dont hesitate in using the duplicate content in different web pages. Moreover, they dont use canonical tags to highlight the use of same content in a single website to ensure transparency. They also blend the text with the background color to attract crawlers.

5. Anchor Text: They dont give attention to the anchor text for attaining inbound links. The anchor texts must be written in succinct form on the website to attract spiders.

6. Relevant Links: They care only about the quantity of the links attained by the website instead of the quality. You must ensure that your website is linked with relevant links that can sustain your position on the search engines.

7. Doorway Pages: They will recommend hiding few web pages to confuse the crawlers visiting your website.

Moreover, they will try to show themselves as genuine by highlighting other black hat techniques that are being used by other black hat practitioners. If you plan to use such techniques, it may give you good results for some time but will not be able to escape from Google updates.

Once your site is penalized, it will become more difficult to recover your site and gain results for your business. Hence, it is essential to use only white hat SEO techniques for better future.

by: Alex Smith

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