Top Five Tips To Break Into The Spotlight Of The Music Industry As A Start-up Band

I used to do full-time work as a music journalist for an online magazine

, reviewing upcoming acts and attending local gigs. Working in a Leeds office, I was creating a regular magazine and maintaining the website.

I would first like to say that Leeds is an amazing area to work in and I enjoyed every day working there as a music journalist; although Leeds is not a cheap place to reside, with soaring rents and a stark lack of available properties, making it a bit difficult for a young professional.

Shown below are my top recommendations to enter the music industry and make your band a success, no matter when the band started, history of gig venues or prominence in the region.

5. Subscribe to a variety of online blogs/magazines: Even though NME and Kerrang are industry leaders in terms of music magazine publishers, there are an array of others to choose from that can yield similar (and sometimes better) stories with which to derive news and gather information from. Independently-written online blogs also tend to provide up-to-date information before any magazine can publish; however it is vital to check sources and reputability of the blogger. This exclusive information can prove invaluable for a start-up band.

4. Sign up to Last.fm, promote your band: Last.fm is much more than a website that collates information about who you have been listening to it gives you the opportunity to build a band page, add any recorded songs and stream them for free, as well as linking to music stores, netting you a small profit. Facebook has begun to make its mark by providing band pages, but Last.fm is definitely the easiest and most industry-recognised method of getting your band's name out there.

3. Blog, blog, blog: Whilst it might seem counter-intuitive to display writing skills online instead of music, it is an ideal way to boost SEO rating and consequently make your band more noticeable. Google is a major part in popularising your band and an effective SEO strategy can be very beneficial - but, you should write blogs on industry news and music activity as this will engage the reader more.

2. Subscribe to newsletters and attend festivals: Even though they do not hold the same power as larger bands, small groups are an ideal way to gain popularity through osmosis and vastly improve your popularity. The partnership can also make agreeing a support act much easier. Before attempting to break out, it is useful to build local popularity. My time in an office in Leeds has given me a lot of access to regional bands and into the future of music.

1. Make yourself known in the industry: Like working for a SMEs, a great deal of success is defined by who you know and your relationships. It can be highly beneficial to attend music industry networking events and talk to successful experts. Even taking a simple telephone number or e-mail can be your ticket to breaking into the music industry.

Whilst some of your success will depend on how critically-acclaimed your music is and how original your style is (except in the case of a lucky break), these factors can improve the potential of your bad.

by: Kathy Johan

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