Top Five "must Do's" When Purchasing Your Promotional Merchandise

1. CONTACT INFORMATION- When designing your promotional products you will want to

be sure that your company name and contact information are clearly visible to those that are using the gift. This information will give your recipients a quick and simple way to get in touch with you when they have questions, or require your products or services. Your company name and phone number are always a must, the address and website are also great to include, as long as the product space allows for it.

2. PROPER COLORING- The color of your promotional product needs to accurately represent your business, while grabbing the attention of onlookers. Many companies decide to go with the colors that are in their logos, for example Pepsi will always use red and blue. Other companies decide to pick a completely different color, as their logo may not be bright and eye catching. Either way is fine as long as you choose a color that is appealing to the targeted audience.

3. USEFUL AND FUNCTIONAL PRODUCTS- When you are searching for that perfect promotional product for your advertising needs, you want to make sure that the item you choose will be useful to your targeted audience. The whole purpose of distributing promotional products is to gain exposure for your business. Unless your promotional products are used, you will just be wasting money on a promotion that will never get off of the ground.

4. HIGH QUALITY- When you distribute promotional products, that are made from a high quality material, you will have a product that is durable and will last for a long time. The longer an item is used, the longer your company exposure will be, and this is what you want from a promotional product campaign. Your promotional products will also represent your business, therefore distributing a cheap quality product will make your business look unprofessional.

5. IDEAL DISTRIBUTION- One mistake that many companies make is purchasing their promotional products in large quantities, even if they can not afford to do so, and them hand them out sparingly. The main reason for purchasing promotional products is to distribute them and gain exposure for your business, and this can not be accomplished if they are sitting in a storage closet and only distributed occasionally. Remember, the more products you distribute, the more exposure your business will gain.

by: Ann Christopher

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