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Top Level Domains: Creating Popular Domain Names

Top Level Domains: Creating Popular Domain Names


Everybody realizes that a good, simple name that stays on your mind easily has great value. The most significant part of a website is the domain. Since the website is endorsed and advertised by a domain, a lot of work has been done to pick the right domains. One result of this is that the majority of popular words or word phrases have previously been registered.

Utilizing the top level domain as part of the name is another trend in domain registration. Some country domains for example, me (Montenegro), it (Italy), in (India), fm (Federated States of Micronesia) are very popular along with others. So, if the domain name you want is "kiss me" you can just register the word kiss under the me top domain.

Certainly, most of the names have been registered already. And these domains also have a fairly important disadvantage. Because these top domains are connected to separate countries, it is believed that these countries own these websites also. Search engine rankings show this. But, since these names easily stay on your mind, it is hoped that many users will just key them directly into their browsers.


Top custom domain names are the biggest approach to domain names right now. It has been announced by ICANN (Internet Corporation for Assigned Names and Numbers) that they will start to allow for new custom top level domains. This type of domain name costs too much for the average user, but a lot of businesses prefer this option. At least in theory, this would provide a way to eliminate com, net, org and similar domains. However because of the amount of links that already exist, these domains will most likely be here for a long time. Since the rankings of a website are mostly based on the amount of links connecting to certain page, it would be foolish to get rid of developed domains that are respected. We will have to stick around to find out how these domains will be used.

Many people find that the domain name they want is already registered with all purpose top level domains. What alternatives are there? Either you can slightly change your name by putting an extra word in front of or after your chosen name or you could put dashes in the middle of the words. Since the last option is often utilized by spammers, it is not a popular choice, but the first option is supported by a number of registrars. They will offer similar domains if the one you want is already registered.

Anyhow, picking a domain name is not an easy job. This is particularly true when you discover that the majority of popular names and their variations have already been registered. But when you come across a good name that is as yet unregistered, you may possibly have discovered a gold mine.
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