Top Nike Basketball Shoes Info

Top Nike Basketball Shoes Info

Top Nike Basketball Shoes Info

There are various shoes for athletics that someone may pick from at this time. Someone can choose one because of a sport they play or just for fashion. A top pick for someone that plays basketball would be the Nike basketball shoes.

The company was initially founded in 1964 by Phil Knight. At that time the company was called Blue Ribbon Sports and later had its name changed. The name Nike was chosen after a dream was had incorporating the Greek Goddess of victory that has the same name. Shortly after the name change the company patented their well known swoosh as their emblem.

The early sneakers were made with a sole that featured Air Sole units. These soles were made with bags of pressurized gas in them so they would compress at impact then spring back to size. This technology was brought to them by a former aerospace engineer.

In the early 1980's Michael Jordan was signed to a contract to endorse the company. He was, at that time, early in his NBA career and was just beginning to take hold of the league and of his marketing potential. The Air Jordan line came out as his signature model in the next year.

Nike was immediately put into the forefront of basketball with the Air Jordan line. Because the shoe was banned by the NBA since it did not meet the dress code Michael was fined every time he wore them. That led to even more publicity to the company, Michael Jordan, and the Air Jordan line. These fines kept them all on the news and the public's mind.

In 1986 Michael won the slam dunk contest of the NBA and requested that he be allowed to have more of a say in the designing of his line. Because of this he chose to use lighter materials and go with a three-quarter cut shoe height. With the shoe taking on different looks and being made with different materials than the standard line the Air Jordan sales increased significantly. With Michael playing a large part in the design of the line he was able to put many of his own thoughts into how the product came out.

After the success that the Air Jordan line had many other NBA players have also signed endorsement deals with the company. LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many others all have signature shoes that are available. Many of these superstars have also become more in tune with the designing of their line to make sure they are truly signature lines for their personalities.

With the firm backing of the top players in the NBA, both past and present, Nike basketball shoes are a good choice if someone is looking for shoes. The lines are normally designed in part by the player themselves to add a special signature touch to them. Because of that added attention the choices are as much as a fashion statement as they are basketball shoes.

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