Top PR Stunts Of All Time According To Punch Communications
Top PR Stunts Of All Time According To Punch Communications
With technology continually evolving and presenting consumers quick and simple access to a multitude of options and media viewing platforms, Public Relations campaigns, now more than ever can incorporate many facets including Search Engine Optimisation, Online PR, Social Media as well as the 'traditional' PR approach. However, has the success of media campaigns increased alongside the digital revolution?
Public Relations Agency Punch Communications counts down its top five PR stunts that have incorporated one or more elements of PR over the last century. Which do you feel is the most memorable?
Threshers Voucher Error?
Just before the country went Christmas crazy in 2006, alcohol retailer Threshers leaked a voucher worth 40 percent off in an online PR stunt that would start a media frenzy. The looming myth was that the voucher was falsely released and was intended purely for retail partners - a move which only served for the voucher to be spread far and wide in an extremely short space of time. The result was huge profit and more publicity in one month than the company achieved in the entire previous year.
Best Job In The World.
In an attempt to increase tourist attraction to its region, Tourism Queensland opened up an unique caretaking job role. The hook; this was no ordinary caretaking role, rather a six month contract, paying 70,000, for one lucky individual to explore, and write a blog about, the land and waters around the Great Barrier Reef whilst residing in a luxury villa boasting its own private pool. Billed as 'the best job in the world' the post made headlines around the world.
Trafalgar SquareTurfed.
As part of a campaign to promote green spaces and villages in the city, Visit London took on an ambitious stunt that would see Trafalgar Square covered in 2,000 square metres of grass. Complete with deckchairs and rugs, visitors were able to enjoy picnics and soak up the sun with many subsequently able to see themselves in the images that strewed the internet and national and regional newspapers alike.
The Olympic Torch Relay.
Now a globally recognised symbol for the Olympic Games, the IOC's world famous Torch Relay was first introduced in 1936 in the months running up to the winter and summer games. The legendry PR stunt has generated mass media coverage on an unprecedented scale ever since.
Tour De France.
Many probably aren't aware of the principle behind the first ever Tour De France, but 100 years ago a gentleman by the name of Henri Desgrange came up with the idea of hosting a big bike race around France to raise the profile of L'Auto, the newspaper where he worked. The first race was hugely successful, capturing the imagination of the general public around the world, soon after doubling the newspaper's circulation as well as putting its rival paper out of business.
PR Stunts take many shapes and forms with the most unlikely causing a global stir, but it just goes to show that thinking outside the box can present huge opportunities. With the technology now available, PR Stunts have the ability to go global in literally seconds but with 24hr accessibility, competition is rife so to get the biggest benefit, PR agencies have to be incredibly proactive as well as reactive.
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