Top Ranking in ‘Search' is a Full Time Job
Top Ranking in Search' is a Full Time Job
Almost everyone is aware that achieving Top Ranking among the major search engines for traffic generating keywords or keyword-phrases is the proverbial Pot of Gold' at the end of the SEO Rainbow'. If by chance, however, you own a website and you do not know this, maybe it's time to exit the virtual world and move back to a purely physical existence.
Top Ranking, and when I say Top Ranking, I am not just referring to the first ten results returned on the search engines' results pages, but the first three (3) listings positions returned on the first page on a search engines' results pages. These Top Three front page listings represent 80% of all organic Internet traffic and are ranking positions that provide enough surplus web traffic that you can focus on running a profitable Internet business instead of wondering how you're going to pay development and hosting fees for the next month.
The biggest challenge an established or start-up Internet business faces when it comes to achieving Top Ranking is the expense associated with Search Engine Optimization. In this highly-competitive Internet Marketing environment, SEO is not an option it is a necessary reality in a fast-paced highly competitive local or global marketplace.
Internet Marketing or Search Engine Optimization, by its nature, is extremely labor intensive and therefore can easily become an exhaustive endeavor as well as a serious financial concern. In the absence of SEO, however, you have the converse which is a well developed Internet Property that lacks both effective marketing and pre-qualified traffic.
Internet Marketing (SEO) operates in a similar fashion to conventional marketing principles as applied to a Brick and Mortar' location. For example, if you were to invest $100,000 into a main street Brick and Mortar are Us' location and do nothing to market the Grand Opening' of the location it is reasonable and just to assume that you will receive little if any Grand Opening Traffic' associated with the maiden voyage of your New Location.' It is a more likely scenario that you will be waiting in eager anticipation for your first customer to come waltzing through the front door. Which sounds more favorable, waiting on a line of eager pre-qualified customers who want to purchase your product or anticipating when your first customer will come through the front door?
SEO is both labor intensive and time consuming. And even more, it is not microwave science' nor does it operate similar to electricity when you switch on a light. SEO takes patience and perseverance above all else. The more competitive your market or industry is the more competitive the keywords are for that market. As a result, the competitive nature of your keyword portfolio and the resources you bring to bear determine the length of time necessary to achieve Top Ranking on the search engines.
In an effort to provide a practical solution for small business to achieve affordable and effective SEO, we would put forth the following Internet Marketing formula as a solution. This is a successful Internet Marketing strategy that can be applied cost-effectively to optimize for highly competitive keyword portfolios.
The first step is to properly define your keyword portfolio. Isolate the one keyword or keyword-phase that most accurately describes your Internet Property. This process requires a great deal of thought because what you are trying to find is the one keyword or keyword phrase which not only describes your website but also provides the greatest amount of organic traffic in your market. Keep in mind as well, that this keyword or keyword phrase will more than likely also be the most competitive in your market. Once you have accomplished this, it's time to research for other terms which contain your keyword or keyword phrase, drive adequate traffic, and are less competitive and therefore easier to achieve ranking for in a much shorter time-frame.
For example, if your most significant keyword is Printing,' (this keyword drives approximately 7, 480,000 unique visitors per month), then other less competitive terms you may select could be 4 color printing,' business card printing' or four color printing.' While these terms do not provide nearly the traffic volume of the first, they allow you to gain a must faster ranking while simultaneously incorporating your primary key word into the optimization equation. Because each of the alternate keyword phrases contain your primary keyword you will be driving traffic to your site as well creating a broader optimization campaign that will lay the ground work for your primary keyword.
With all that said, then how is Top Ranking a full time Job? Now the real work begins through the process of initiating a link building campaign for you new keyword portfolio. Ideally this new keyword portfolio will have at least ten keywords but no more than twenty. Each keyword will have to be supported by a large number of links with the anchor text of the link being the keyword phrase itself. Link building is hard work and it is a very labor intensive process. You must have a daily plan and act on it daily if you truly expect Top Ranking from any of your keywords. Link building is also an ongoing process that really has no end but only a beginning. Remember, once you achieve Top Ranking and stop building links your competitors have not, and eventually, they will take your Top Ranking for themselves.
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