Top Reasons Why You Really Need To Develop Apps For Android

In today's time, there is a constant struggle among mobile developers to give something more interesting to their audience

. Android storm has taken over the world pretty well and people are considering giving iOS a miss. The user base of Android is growing pretty fast and this has given a completely new twist to the competition. So one should develop apps for iOS or Android? Well, the answer clearly is Android.

You must realize that in order to be successful, an app needs to be much more than being innovative. It should be able to rise above the herd of other apps, enabling your business model to work effectively. With Android, there are better chances of achieving this. Moreover, Android provides a better environment to improve and test an app. Read further and you will find out the top reasons why you really need to develop apps for Android.

#1 Android offers the biggest smart phone market: According to recent researches, the platform provided by Android is not only larger but is also growing at a faster pace. It enjoys a much greater market share compared to others (68.1 as of the half of 2012 according to IDC) and if Google is to be believed, 1M Android devices are activated every day.

#2 It has lower user acquisition cost: In today's time, apps need to be promoted well. In a less crowded market, an app will have greater chances of success. Also, when it comes to Android, it is cheaper to acquire new customers.

#3 Android is reaching out and making itself counted: Android is certainly the best option for tech savvy people. The market size for Google play is increasing day by day and another important feature is that Android provides alternate paths for app discovery. It makes it easier for apps to create a place for themselves in a new market.

#4 Android has not much privacy concerns: When it comes to privacy, there has been a long debate and much scrutiny by both press and government. However, with Android, there are not really many concerns as it follows a standard mechanism for market attribution. This mechanism is not only well understood but is also consistent with the way marketers have been executing on the desktop.

#5 It offers a perfect testing ground: There is no denying the fact that the app world is evolving at an unbelievable speed. Hence, it is imperative for an app to adapt quickly in order to succeed. The perfect kind of environment required for apps is what is offered by Google Play. It allows developers to react to feedback quickly. It is possible to update an app on Google play within few hours. This allows for a smooth process which helps developers improvise on their apps with the help of much-needed feedback.

#6 It allows for shared learning: Since Android is all about quicker app development and lower advertising costs, it also helps developers to learn a lot from implementation. It lets a developer to test the app and boost his learning for further development.

by: Mark Wilston

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