Top Search Engine Optimization Strategy For 2011
The top search engine optimization strategy for 2011 is pretty much the same as it has always been with a few small exceptions
. In order to run a successful SEO campaign you need two key factors working in your favour. First of all, you need quality. Above all else, the content that your site puts out into the world must be informative or entertaining to the people who will be reading it. If you are venturing over into other forms of media such as audio and video, it is important that the keyword tags you target for that content are detailed and appropriate for the ground your piece will be covering. Readers or site users must realize exactly what they're getting because their purpose when running a search on the web is to find answers to their queries. If your content is not doing that, then no other SEO strategy will do you any good.
The second must need SEO technique for 2011 is consistency. You must stick to a frequent and routine publishing schedule in order to notify search engines that your site is a go to source for the keywords in question. Without a regular and frequent schedule, the engines start to think your site is not maintained the way that it should be, and so it starts to fall behind in rankings. Not enough web marketers place the importance that they should on this all important step. They either spend too much time on posts, not updating at a great enough frequency, or they try so hard to stick to a schedule that the content suffers. It is important to strike an appropriate balance between these two areas.
As technologies advance, however, there are still other SEO tactics which will do you good for the coming year. Geolocation targeting is an old school development made more effective by advancements in programs such as Google Instant. By choosing keywords that need to do with location and integrating them with the merchandise or service your site provides, you are able to set yourself apart as a leader for that particular commodity in your area. If you rely on local business, you stand to earn greatly from this technique because most local businesses need not adequately embraced the web as their primary form of marketing. The quicker you do, the easier it is to stay on top and evolve in this area.
If you're getting ready to launch a heavy SEO campaign for the coming year, it is important not to lose sight of the techniques that make SEO so effective. Remember, if web users realize where to find you on the Internet, then you could stand to open up your market from thousands to millions.
by: Gen Wright
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