Top Three Ways To Improve Internal Pr In Your Agency
Effective external PR starts with effective internal PR
. Take this when you first learn how to start a small business.
For those who are unfamiliar, with the word internal PR, which means communicating with team members and highlighting accomplishments. In a way, its like PR for those in the office. If you are working hard to set up seminars and writing Press Releases for one of the companies you represent, you are displaying external PR. Therefore, it makes sense that external PR would be the focus.
But internal PR is just as important as external PR and can make a huge difference when it comes to your external efforts. Below are the top three ways you can improve the internal PR in your agency.
Top 1: Create Editorial Calendars
Editorial calendars got their start in traditional print publications like newspapers and magazines. By planning the content of their publication in advance, publishers were able to make sure that they consistently published high quality articles that were of interest to their readers.
Blogs & especially larger blogs have adapted editorial calendars for their own uses. By planning content in advance of publication, blog editors and owners are able to coordinate daily and at times even hourly posts from multiple authors while avoiding duplicate information and still keep the material consistently fresh and interesting.
The main purpose of your blog may be to attract potential customers to your freelancing business. However this will not happen if you do not provide your readers with up-to-date, suddenly dont think that it should be done daily, but with high quality information on a regular basis. Websites that are updated regularly also tend to rank higher in the search engines.
In a worse case, a potential client may happen upon your freelancing blog that hasnt been updated in a while and conclude wrongly to a decision that you are out of business. You may never even know what business you have missed because your freelancing business blog has not been updated.
You dont have to own a large blog to benefit from using an editorial calendar. In the next section, Ill discuss how you can create your own editorial calendar for your freelancing blog.
Usually most of the PR professionals have their own editorial calendars if they have to create content for a client, but having a companywide calendar will help unify the staff.
This could help everyone feel that they are included in the agencys projects even if they are not directly involved. Its a simple PR move; there is no reason it wont work in the office. In fact, this is a great way to generate new ideas for a project or a direction for the agency. If everyone is aware of the future plans, they will be able to help with the project for better results.
Top 2: Hold Neatly Scheduled PR Meetings
Having a calendar is great because everyone can see where a company is headed, but it is in the meetings that the ideas really come out. Holding company wide meetings every other week that focus on the different projects in motion will help keep the company unified. This is a great place to bounce around ideas and grow as a PR company from the inside out. Conduct the meetings with the following steps,
State the reason:
Put the reason for the meeting in the message heading. For example, This meeting is to review the new product release. People want to be able to see at a glance just what the meeting is all about and why they should be there.
Prepare an agenda:
Dont just wing it. Put the topics you want to talk about in bullet point format / in some other format as you prefer. Make sure you thought each topic through, and have done the groundwork to determine the facts, issues, and the presentation possibilities. Also make sure to have the topics and goals clearly written out so that the participants know what will be discussed, and will be well prepared for review. You also need to be 100% ready to discuss any issues surrounding the meeting along with all the needed material.
Set a timeframe:
Meetings should run from hour to 1 hour. So you also have to set a timeframe around each item on the agenda.
Top 3: Encourage Social Media
Any business will tell you that it is important to formulate a solid staff and business environment before the company can grow. A great product is nice and a popular brand helps, but it is the way the office operates that determines whether the company grows up or shrinks down. The world of PR is no different.
Most PR gurus are very social media fluent, but few agencies have a social media policy in place. In other words, its important to work with your staff to give them the tools to promote everything that is going on in the agency.
Their social channels do not need to be for personal matters or a clients publicity only. Everyone can help each other in this way. Make sure that what is going on with staff members is known to all so that they know what to tweet and how to share. If this has to be done, you have to give your staffs the rights to use social media while office hours, only then it will work out.
Consider talking with your employees about internal PR and ideas they may have to improve the PR in the office. After all, their job is about publicizing. If they can do it with a client, they can do in within the agency also. Try it out!
by: Augustine.jo
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