Top Tips To Keep Your Customers Happy And Coming Back To Buy More From You On Ebay

Many eBay sellers know that the real value of their business lies in their list of happy customers who have already bought from them

. Why? Because it is much easier to sell more products to an existing happy customer on eBay than it is to sell a product to a new customer who doesn't yet know that you provide excellent service and exceptional value for money.

So you want to build a data base of HAPPY customers on eBay, not just to avoid negative feedback, but because they will be willing to do REPEAT BUSINESS with you again and again and again, either through eBay or through your own non-eBay website if you have one, or by post.

Good service starts BEFORE your potential customers buy anything from you on eBay. You want them to have a smooth, stress-free buying experience. So use the following strategies to keep your customers happy and coming back to buy more from you ...

So include ALL your terms and conditions (e.g. returns policy, postage terms, payment timescales, etc) in your eBay listing. Not only will this help make your eBay listings appear professional, but it will help to avoid misunderstandings later. Write your terms and conditions clearly in a friendly manner. Don't be too officious.

The longer the time between your eBay listing ending and payment being made, the more chance that "post-purchase remorse" might set in and the buyer may change their mind. So consider offering them a fast payment discount or a free bonus if payment is made immediately that your eBay listing ends.

Make it as easy as possible for people to pay you on eBay. Accept as many methods of payment as possible. If you don't accept a payment method that they prefer, this may irritate them and you might even lose the sale.

Some sellers reduce the price of the item that they are selling on eBay and increase the added costs for handling and shipping. This makes the item seem more of a bargain to the unwary buyer and reduces the fees that the seller has to pay to eBay. But DON'T do that - it contravenes eBay rules and you are RIPPING OFF your customer. Don't build your business on ripping people off. How would you feel about someone if they charged you $5 for shipping and when it arrives you discover it only cost them $2.50 to send it to you?

by: Martyn Boaden

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