Top Ways to Increase Your Site's Conversion Rate
Top Ways to Increase Your Site's Conversion Rate
The following article will attempt to outline some great tricks you can apply to your website in order to increase your conversion rates, which is of course the goal of every webmaster that is into online sales.
Offer Incentives to Encourage People to Sign Up
Quite apart from standard features that paying users can enjoy, there are other incentives that you can offer. Such things as eBooks, free software and videos for advanced users can be a great incentive to get people to sign up. Another kind of incentive you might try is a money back guarantee or a satisfaction guarantee, as people will see this as a way out if they don't like what they sign up for.
Offer Free Limited Trials
A trick that you can use in order to tease potential sign ups is to offer them a free but limited trial period which allows them to use all the benefits that paid customers get. This gives people a clear idea of what they can expect and is an extremely powerful incentive to get them to sign up.
Users with Expired Accounts Need Reminding
Many sites offer free trial periods for their customers so that they can try before they buy. One thing that many websites fail to do is to follow up on these potential customers, instead just hoping they will remember and buy. It is very beneficial for you to send a brief email to them, reminding the user that their trial period has ended, while providing a link to the paid benefits for them to follow, which might just interest them enough to sign up.
Offer More Flexible Options for Subscribers
While it might be more beneficial for your business to lock clients into long term plans, the clients themselves might disagree. Instead, what you should do is give your clients the option to sign up for three months, six months, or one year, with discounts provided for long term sign ups.
Build Your Customer's Trust with Efficient and Helpful Support
One of the best ways of earning trust from your potential sign ups is to always be as helpful as you can whenever they have any queries. Your support must be both helpful and quick in coming, otherwise they are going to have second thoughts about giving you any money. This is because most users will judge you and your company based on the amount of support that is offered. A
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