Top of Google using SEO techniques
Top of Google using SEO techniques
Top of Google using SEO techniques
What's the fastest way to make money on the Internet?
The quickest way to get quality Internet leads is through Pay Per Click (PPC). However you need to really know what you are doing before you participate in this form of marketing, otherwise, you would throw away all your marketing money in a flash!
There is another alternative to PPC, where you can get ongoing leads for years to come if you do it right, and all for free! This is called Search Engine Optimization (SEO). These are natural unpaid techniques to improve search engine ranking, increase website traffic, conversions, page rank and your return on investment. (ROI)
A recent study done from Cornell Universityshows that when people research something in Google, using long tail keywords (which is a sign that they are ready to buy), a pattern emerged. The first, second and third spots get 56.36, 13.45 and 9.82% of the clicks respectively. The rest got less than 5% of the clicks and some of those are on page 1. There are 14 billion websites on the net. How on earth are you going to get your site to page one and one of the first 3 spots?
Keyword Research
The first thing you need to do is to find the right keywords that people are searching for, as I mentioned earlier, long tail keywords.
Go to google and in the search bar, type google keyword free tool. Click Keyword Tool-Google Adwords and under keywords type for example, dog health. Then go to the keyword ideas section and under sorted by, click on the down arrow by relevance and click estimated average cost per click (cpc) Also, click on views and customize columns. Make sure that the global monthly search and estimated average cpc are checked and save.
You should be seeing these columns among others. Let's look at some of the important ones.
1 2 3 4
Keyword Global monthly search Estimated Avg. CPC Value per phrase
Dog health 201,000 $1.59 319,590
Dog allergies 90,500 $3.97 357,300
From this example you can see that dog allergy advertising is more valuable and has less sites ranking for it according to the global monthly search. (Multiply column 2 by column 3 to get value per phrase)
Of course, there are also onsite factors (everything on the page) and offsite factors (age of domain, etc), which we will look at in another article.
Back-links
The second thing you want to look at is back-links. These are highlighted text or images (in blue) that when clicked, take you to a website. If you go to Google and type "click here" on the search bar, notice first that the heading Adobe-Adobe reader is a clickable anchor link.
Also, you will see that Adobe reader is number one. Think of all the websites you have been to that have the phrase "to download Adobe reader, click here"
Can you imagine how many links actually exist?
The number of linksto the site alone canput you at the top of Google!
So now that we know that to get to the top of Google, we need to do proper keyword research and have lots of backlinks, how do we put it all together?
We use a simplestrategycalled Article Marketing!
Steps as to how it's done.
Write an article about your niche. For example, how to, gossip, product reviews, top 10 tips, 5 things to avoid, etc. Tip-Have the keyword or phrase in your link back to your site in your resource boxwith possibly 2 links, if allowed. One to the home page and the other to the sub page, which is the page of your article within your site.
Rewrite your article creating unique versions rather than spinning, since they don't always make sense. You will need to do this to get the maximum benefit from this strategy because Google does not like duplicate content. However, you can hire someone to do this for you.
Publish your articles on Ezine, Uber, Articlesbase, and Go articles, for example.
Put unique versions of it in many sites that link back to you.
Do it right and have hundreds of backlinks to your site in no time. Rinse and repeat. Then watch yourself climb up to page one andto thetop of google
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