There are millions of Email Marketing tools available on the Internet, finding the best one is very difficult without knowing important e-mail marketing activities. Your email marketing product should support all the below features to satisfy top quality direct communication.
1. Should have option to view Open Rate
Open rate means how many people opened the email that you sent. Email open rates are tracked using a small graphic in the email. Comparing open rates across various campaign is useful for judging interests of your customers.
2. Should have option to view Deliverability
Deliverability refers to the number of emails that actually delivered to the inbox. Getting your email into the inbox can be a complicated process, you need to follow many NON-SPAM rules.
4. Should have Email Personalization option
Personalization refers to email message with client's user name, first name or other unique information. In the right context, it can improve email conversions dramatically.
5. Should have option for List Cleaning/List Scrubbing/List Pruning
The more bad email addresses (non existent emails) that you have on a list, the more likely you are to get flagged as potential spam. Your product should have option to track bounced and un-delivered emails to cleanup your email list.
6. Should have Opt-In/Double Opt-In options
Opt-In means users have "opted into" your email list and given you permission to email them. Double Opt-In means that users have given you permission twice (usually via a confirmation link in an email). All other lists are considered cold lists or prospect lists (usually bought or rented). The product should have option for both Opt-In/Double Opt-In subscription.
7. Should have Unsubscribe/Opt-Out option
Opt-Out is the ability of users to unsubscribe from your email list.
8. Product should have option to send HTML Email/Plain Text Email
These are two types of email that you can send. An html email includes colors, tables and graphics. A plain text email includes only text.
9. Product should have option to track Bounce Emails
Bounce back is the number of email addresses on a list that get returned to you as "undeliverable". This could be because of many reasons like the email address was mis-typed, the email address doesn't exist any more, the email address has a full inbox, or any other number of reasons. This process is very important to find and remove bad email addresses from your list.