Touch screen Digital signage in the Transportation Industry

Touch screen Digital signage in the Transportation Industry

The touch screen digital signage is increasingly being used in different sectors for advertising, branding, and selling. It is no longer confined to a few sectors including the retail, hospitality, and the educational sectors. It has spread to other locations like banks and the various transportation departments. The transportation industry has come at the forefront of the digital signage game time and again. There are various departments of transportation which employ this technology including:

Railway: Railway is one of the biggest of all the transportation departments. This huge industry employs a large number of individuals, and it requires revenue for functioning. The revenue is drawn from the advertisement space that is leased out to different organizations. They are the third parties in the industry. They benefit by the space because large number of clients would know about the products. The railway department would in turn benefit by collecting revenue for providing them the space.

A huge part of this transportation department depends on communication. Information must reach the travellers quickly and easily. At what time do the trains arrive or depart? What are the possible ways of communication between two ports? What is the cost of transportation? Whether tickets are available or not? This information is very important. So, railway has been really fast in getting the touch screen digital signage installed for the sake of the customers. By using the digital signage with touch screen, the railway authorities are able to keep their clients well informed. This improves trust and client base.

Airports: Airports also handle a large number of passengers. The operational aspect of an airport is much similar to that of the railway. Most of the travellers using airports are international, and it is hard for them to find their way through the different terminals without proper direction. The touch screen digital signage offers the necessary guidance for these passengers to locate the different terminals and areas. In this way they are able to find out the toilets, ticket counters, and terminals easily. This results in an improved experience with the airport authorities. In turn, their value and client base also increase to a great extent.

There are large numbers of advertising posters seen in airports as well. This helps to generate the potential revenue from the third parties. In some of the international terminals, people can inquire about the ticket availability directly from the kiosk. It is possible to buy the tickets as well.

Bus Stations: Similar to other transport hubs, bus stations are also badly in need of revenue. People who travel by bus need information about the availability of tickets. They need to buy tickets from the counter. When people wait for their bus to arrive, they have enough time. So, putting up a touch screen digital signage inside the bus or within the bus station helps generate additional income for the industry which is already cash constrained.

From the time the outdoor digital signage technology has made its advancement, it is widely used in different departments of transportation. It has helped attract more clients and revenue for the industry by putting up dynamic and modern form of content. It has also been able to help the clients with updated information.

In short, without increasing the passenger fares, newer as well as larger revenues can be generated.

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