The new Toyota Etios was developed to fit the specific needs of their Indian customers and is expected to launch in the beginning of December
. The company has planned a large scale ceremony to mark this important event in Bangalore. In particular, the harsh roads in India were a major reason for producing this country specific Toyota model. The engineers at the Toyota Motor Company had to figure how to make a car that could navigate these harsh conditions while still aligning with Toyota's reputation for great reliable cars. It is important that they do not lose sight of company philosophy that has made them one of the biggest automotive manufacturers in the world. As of right now Indian customers still expect and are used to their automobiles breaking down, so if Toyota can distinguish itself in this respect then it has a strong chance of becoming a major player in the Indian automotive market. The engineers took a look at local materials and construction methods when designing the new Toyota Etios.