Toyota working hard to better product, customer service

Toyota working hard to better product, customer service

Wellington: Toyota Camry drivers should feel proud of their decision to purchase and drive a Toyota. After this past spring saw millions of Toyota vehicles being recalled some for unintended acceleration claims and others for sticking accelerators while no concrete knowledge of what the real problem was existed, it was easy to question if buying a Toyota was, in fact, a good idea.

Well, Toyota has managed to calm the general public by fixing nearly 80% of the recalled vehicles. Now, Toyota is setting out to improve their product and customer service so that no one ever questions if buying a Toyota is a good idea again. In fact, Toyota is bound to convince all consumers that buying a Toyota is actually a great idea.

One way Toyota intends to achieve this goal is by extending and expanding its already existing SMART program. This program was first developed to enable Toyota to reach all consumers with a complaint of sudden acceleration in Prius vehicles within 24 hours. In order to do so, Toyota began visiting Prius drivers at their homes. That meant little Miss. Betty had a knock on her door less than 24 hours after she called about her Prius way out in Loxahatchee. Used cars with parts acting up became like new as Toyota experts quickly solved any problems.

Now, Toyota has extended this program and continues to serve people all across the country, including those living in Wellington. Toyota Camry drivers can get in on the program too because Toyota has extended the program to service all models.

Another measure Toyota has taken is the promise to equip all future models with Smart Stop Technology and Enhanced Event Data Recorders. Smart Stop Technology automatically slows the engine of the vehicle in the event that both the brake and the accelerator are being pressed. This technology already exists in 84% of Toyota vehicles (including its sister brands Lexus and Scion), and soon this number will be 100%.

Enhanced Event Data Recorders have been improved and now provide detailed information of the time preceding a crash, the actual crash, and post crash. With this updated technology, Toyota officials hope to gain more knowledge on the causes of crashes with the hope of improving products and ultimately preventing future crashes. All 2011 Toyota models will have this system on board.

Finally, this past summer Toyota opened the North American Center for Quality Excellence in Ann Arbor, Michigan. The purpose of this facility is to educated Toyota employees and suppliers on Toyota vehicles, individual parts and customer service, known as the "Toyota Way." Toyota is opening to create a uniform method of dealing with customers though what they have called a "Customer-First perspective." Having reliable service across the nation is one aspect that Toyota feels can set it apart from other auto-manufacturers. It won't matter if customers are buying a new Toyota in New York City or dealing with a Loxahatchee used cars salesman, they can expect to receive the same quality service.

Toyota's combination of improvements in their products and their customer service will make for an overall more reliable and safer vehicle, as well as happier customers an equation that will earn repeat customers time and again.

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