Toys and Games Sales via Key Retail Formats in Hong Kong to 2013

Toys and Games Sales via Key Retail Formats in Hong Kong to 2013

Introduction

Datamonitor's Toys and Games Sales via Key Retail Formats in Hong Kong to 2013 databook provides market value data for seven key market segments and eight key retail distribution channels.It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

Toys and Games retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

Market value of seven categories: infant/pre-school, games and puzzles, activity toys, dolls, ride-ons, plush and other toys and games

Current and forecast analysis of sales via major retail channels in the toys and games industry as well as its sub-categories

Highlights

Toys and Games retail sales in Hong Kong increased at a compound annual growth rate of 5.8% between 2003 and 2008.

Infant/Pre-school sales led the toys and games market with a share of 20.7% in 2008. Department stores were the leading retail format for infant/pre-school in 2008.

Reasons to Purchase

Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

Develop business strategies by understanding the quantitative trends within the toys and games market in Hong Kong

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

DATAMONITOR VIEW 1

TOYS AND GAMES RETAIL SALES OVERVIEW 7

TOYS AND GAMES MARKET SEGMENTATION 11

TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 17

ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 23

DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 26

GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 29

INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 32

PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 35

RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 38

OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 41

TOYS AND GAMES RETAIL SALES COUNTRY COMPARISON 44

APPENDIX 46

LIST OF FIGURES

LIST OF TABLES

POST COMMENT

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