Tracking: Excavator Market Madness "promotion" The Underlying Causes - Excavator,

After a winter of depression and slumbered, all things spring to lure the recovery and life Woon

, everything is ready. Body as other forms of life, Excavator Market is no exception, after almost two years Financial Crisis "winter" of the dormant and the baptism, this spring, China's excavator market has finally aroused pent impulse, not only the market impact of sales time and time again with a new high, especially close to "crazy" market promotion, and the resulting led a number of blind users with the "crazy" purchase behavior, will China's excavator market into another peak.

This hot, this madness, let us recall a very natural from the mainland in 2006, "after 70" cutting-edge director Ning Hao's film a modern humor comedy?? "Crazy Stone", the current China excavator market is not a little "crazy" mean? It also took some of the "illusion" then?

Like the movie by the same current is also China's excavator market value to a city's "Emerald" (excavator benefits), after a series of infighting in the "promotion" activity, China's excavator market to complete the "Black humor has a" mean?

Excavator crazy, crazy market, "marketing"

Promotion was originally a very normal way of operation of the market, especially in the spring, in order to meet the excavator Sell Coming season, manufacturers had to carry out related promotional blame a state of normal market operation. However, if the promotion time and spend most of the manufacturers and the entire industry and spend much of the race in marketing, is not it a bit bizarre, is not the market there are some problems, deserve our careful consideration.

2010 Since the beginning of China's excavator market with increasing demand, the excavator manufacturers began intense promotion to start your Changba me on stage, many kinds of marketing tricks, competing to fight Yan, Haoxiliantai.

Excavator industry marketing in previous years The difference is that China's excavator market in 2010 promotional activities, the manufacturers and Proxy Business seems to be particularly "air", before promotion to the customer at the most when presented a number of digital cameras, notebook computers, and related accessories, but this year when the lucky draw promotion is luxury at every turn Car , SUV, or even more than its selling price of the cash prize excavator; according to surveys, more, in promotions, the purchase of large excavators small excavators directly presented.

It is understood that early in March this year, a particular brand of trade fairs in Hubei, in order to stimulate the purchase of excavator, a business out a 1 million first prize check, the scene that is against the winner. Excavator in accordance with the model size of its market selling price ranged from 10 to 2,000,000, which is 1 million promotion at every turn, show how is the current excavator market "crazy." More alarming is that now appeared to become more promotional this trend.

Who is this "crazy" to pay for promotion?

Factory promotions so crazy, is not really big excavators do their own interests? The answer is yes, the current in the whole Construction Machinery Area, excavator product because of their high-tech, the benefits of space and is more big. However, the majority of the local community in terms of brand excavators, as in a number of key core Parts Most are imported, or bought from foreign enterprises, in addition to this part of the interest, most manufacturers have earned no more than the cost of assembly.

From this point of view, manufacturer promotions certainly not so original capital , and manufacturers point to understand the question, saying: "By marketing, selling more than a few machines, the profit came naturally." Judging , promotion of the huge costs should eventually be transferred to the user's body, and ultimately to the user to foot the bill.

Course, we can not be denied, factory sales to customers is a kind of none other way.

by: gaga

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