Transcribed from Anders' Trade Show Video Coaching Series. Hi. It's Anders again with another trade show marketing minute. Today, we're going to talk about Blackberries and cell phones. It's a real trend especially with the Blackberry, it's very popular. People are using them in the booth, and a little too-too much involved in what they're doing and not actually attending to the prospects. So that's one of the things that I see a lot and it's a thing-it's easy to say, but it's not as easy to do because when you hear that Blackberry buzzing on your hip, you want to know who it is, you want to open it up and take the call or email, but it isn't a very professional thing to do at a trade show. You want to make sure that you're mentally present and physically available to the potential prospects and be open and ready to receive and sort of questions or inquiries they might have. When your head is down looking at your little Blackberry, it looks like you're trying to be in your own little world and that's not sending the right message to your prospects and potential trade show leads. For the sake of the sales you are trying to make at the booth, leave your phone in the hotel room or turn it off and return calls during breaks. Too often sales people treat the trade show as a vacation. As a business owner I would create a rule of no phones in the booth. This will ensure an attentive and alert booth staff for the duration of the show. Wishing you the best in trade show success!About the Author:
Anders Boulanger is a certified Trade Show Infotainer. He makes his living generating leads and increasing trade show traffic for his clients at trade shows. Anders guarantees an increase in leads or you don't pay.