Trade Show Booths - Six Simple Ways To Maximize Effectiveness

Trade Show Booths - Six Simple Ways To Maximize Effectiveness

Your trade show booth is a reflection of your company and the products or services it provides. The design and attractiveness of your stands and banners are crucial to your success at any convention or exhibition, but how you use these elements is also critical to projecting the proper image and garnering positive show results. The following tips will help you choose the best venues and improve your results.

Don't choose which shows you'll attend as an exhibitor based on their own press. Every convention, show and event has its own publicity machine. They want you to sign up as many exhibitors as possible and some will inflate attendance figures and other information in order to entice you to exhibit. A better gauge of the quality of a particular venue can be had by talking to last year's participants. Talk to business associates in your industry to get their honest opinion of a particular event. Also take a look at any impartial press that was written up after the event closed. You'll get a clearer picture of whether the event you're considering will get you enough qualified leads and exposure to warrant a trade show booth.

Tie a product launch or new service to your next appearance. If you're rolling out a new product or offering a new service to consumers, time the release to a major exhibition or trade event appearance whenever possible. You can update your booth for a fresh appearance and offer demonstrations. Product demonstrations always draw crowds at exhibits and conventions, and offering a new and distinctive service will set you apart from the crowd.

Broaden your perception of your target demographics. You may be part of the high end cosmetics industry, but that doesn't mean you have to limit your convention appearances to the beauty industry. If your product appeals to financially secure, mature women, consider attending events focused on retirement issues or investing.

Don't skimp on pre-show advertising. Start touting your trade show booth three to six months in advance of the show date. Your email announcing a new product launch or a free gift to be given at your trade show stand may be the deciding factor for potential customers who have debated whether to attend. Give consumers plenty of time to plan in advance so they'll put you on their calendars. Whenever possible, include your trade show booth number so you'll be easy to find.

Be Interactive. A static booth is fine, but you'll get more response and keep qualified leads at your trade show stand if your display is interactive. You could offer a brief quiz that highlights the advantages of your services, let people try a new product, offer an interactive demonstration, or feature a contest with a prize tied to your industry. Any of these will generate excitement and entice visitors to your trade show booth.

Be more than an exhibitor or attendee. Whenever possible, become part of the trade event as a guest speaker or guest panelist. Speaking at the convention or being recognized as part of a panel gives you instant credibility and a high profile that you can use to your advantage at your trade show booth.

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