Trade Show Booths: The Key To Successful Influencer Marketing?

Trade Show Booths: The Key To Successful Influencer Marketing

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New marketing has all but upended the traditional promotional strategies of the past. Instead of taking out pricey ad time on TV or billboards, many companies turn to the internet instead, believing in the power of viral video and links to drive sales. Some lucky companies will achieve success with this method, but for the rest of us, there are many other ways to increase revenues. Influencer marketing is one of the most common, and possibly the most simple in theory. When fully utilized, influencer marketing spans the internet, telephone, and in-person interaction, prompting many experts to declare trade show booths a vital component for influencer marketing success.

What Is An Influencer?

At its most basic, influencer marketing involves spreading the word about your product or service to one person, who is then able to spread it to an unusually wide network of connections. These networks are typically three or even four times as wide as the typical social network for an average person, making targeting these hubs a very valuable enterprise.

There are many ways to find hubs, many of them expensive, time consuming, or downright impossible. The easiest way is to actually let these people present themselves. How? They will self-select through a number of different ways. They will be the people who are constantly suggesting improvements to your product. They will provide substantive compliments and critiques of what you have to offer. If you have a community website, they'll be answering questions and interacting with other customers. Most importantly, they'll be the first people to visit your trade show display, and they'll spend more time with you than at other trade show exhibits.

Why Trade Show Exhibits Are Crucial

It's an established fact that a person who can see a product, touch it, and experience it is far more likely to purchase that product. Trade show booths are designed around that premise all the time, and that's part of why they are so successful. With influencers, trade show booths have that same impact. Influencers like to be at the forefront of their particular area of expertise; they like to know about the newest products before any of their counterparts. They actually enjoy being able to advise and share with their friends. That's part of why they are so likely to frequent trade show exhibits where cutting edge technology and new services will be displayed first.

When a hub sees your product at a trade show display, they are more likely to have a favorable impression of it than if they had simply come across it online. More importantly, even if they don't presently have the funds to purchase it themselves, or perhaps don't need to replace their current model yet, they may still be able to recommend it to friends because they've had an opportunity to test it out. This is a unique feature of the trade show display and is absolutely invaluable when counting on a hub to spread your products to his or her network.

One Part Of A Bigger Trade Show Display Picture

Remember, your marketing program should not rely on hubs. Plenty of non-hub people will visit your unit during the convention, and those people will share their information as well. Think of every visitor as more than just one potential opportunity for new business. If they are satisfied, they could tell three people about your product, or five, or even up to ten. A strong presentation does much more than just grow your business at the stand. If you take full advantage of what a convention can offer, you could end up with a much larger reward than you might expect.

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