Trademark registration – Discover the advantages of online filing

Trademark registration Discover the advantages of online filing

Filing a European Community Trade Mark (CTM) grants its owner an exclusive right in the 27 member states. Administered by the Office of Harmonization in the Internal Market (OHIM), the CTM system creates a unified trademark registration system in Europe. An increasing number of applicants are filing online. You too can file trademark online to expedite the process. The benefits of online filing are more than one. First up, there are no risks involved. Unlike the Madrid/WIPO way, CTM is independent of the national trademark. The Madrid protocol involves an increased risk for holders who base their international registration on an application with the Office of origin.

Furthermore, the filing cost online is not as high as costs involved in the Madrid/WIPO protocol. Filing community trade mark online has yet another benefit- your application is automatically accompanied by legal representation when it is forwarded to the OHIM. As a matter of fact, a professional is required to represent all applicants before the OHIM. Needless to say, the legal representative has to be experienced and knowledgeable. He needs to be well versed with the wide-ranging facets of trademark application. Incidentally, there are companies that offer myriad online services with professional legal representation in relation with trademarks and designs. Contacting these companies will give you an overall perspective on trademark application.

The importance of trademark registration cannot be underestimated. It prevents your brand from being illegally used in Europe. Also, it is important to safeguard yourself against fraudulent fee requests. Quite a few applicants are receiving unsolicited mail from unofficial registration services demanding money in relation to Community Trade Marks and Registered Community Designs. Hiring the services of experienced professionals can help you in a scenario like this. They can guide you through the process of filing trademark online. They can help you save a great deal of your time and effort. You can bank on them to get your job done.

Direct CTM filing is a hassle free affair. Filing European trademark online is convenient to say the least. CTM procedures are streamlined and organized. The applicant is provided protection through a single trademark registration process. The formalities involved in direct CTM filing are more effective and efficient. This can be attributed to the centralization of a single application, administrative office and file. Another interesting highlight about filing online is that CTM offers uniform and direct protection throughout the EU market. It is a robust tool for those looking to enforce their trademark rights.

The community trademark entitles its proprietor a uniform right applicable in all Member States of the European Union. It can be used in various ways as a service mark, manufacturer's mark or a mark for goods of a trading company. The trademark is valid for a period of 10 years. However, it can be renewed indefinitely. The economic advantages of filing online far outweigh the benefits of filing under the Madrid protocol.

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