Tradeshow Banners Are Not All Equal – 5 Things to Consider

Tradeshow Banners Are Not All Equal 5 Things to Consider

If you've ever been to a tradeshow, then chances are that you've seen your fair share of banners. You've seen banners with company names, logos, catchphrases, and displays. If you've ever exhibited at a tradeshow, then chances are that you have your own banner that you take to the shows. Most companies just throw their banners together and hire the cheapest companies to produce them. But tradeshow banners are not all equal. Getting a high-quality banner can make a big difference in the way your business is perceived. Here are 5 things to consider when shopping around for a company to make a tradeshow banner for you.

1. Banner Material. You want your banner to be made out of durable material. Chances are that you'll show at more than one tradeshow in the lifetime of your business. No matter how cheaply you're getting them made, you're only wasting money if you have to get a new banner for every show because your old banners disintegrate so quickly. Tradeshow banners are not all equal, and better material makes better banners.

2. Printing Ink. Most people know that banners are printed with vinyl ink. But if the company you hire is using a cheap ink, then the print on your banner will soon begin to crack, peel, and crumble, making your banner look older faster. It's in your best interest to find a company that uses a high-quality ink so that your banner lasts longer.

3. Display Type. Some banner companies offer one type of banner in different shapes. You should look to have a little more versatility than that. The latest trend in tradeshow banners is the use of pull down banners. They're easier to transport, easier to use in general, and easier for people to set up. Tradeshow banners are not all equal, and an easy set-up is worth it.

4. Print Quality. If the quality of the print job is bad, then your entire banner will look poorly made, even if you're using top-notch materials and inks. You should look for a company that has a reputation for high-quality prints, and who knows enough to ask you for high-resolution graphic files.

5. Overall Quality. Your company's name and logo will probably be on at least one of your banners. When your banner looks cheap, then it makes your company look cheap. A high-quality banner, on the other hand, exudes an air of quality, attention to detail, and excellence. Tradeshow banners are not all equal; only the best are good enough to advertise your company.

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