Trailer Design Tips

There are a few things to consider when designing lettering or graphics for a large box trailer

. One of the first things to consider is how much money you would like to invest in it. Keep in mind that a custom trailer lettering job can provide great advertising results. It is a substantial investment at the beginning, but there are no recurring monthly fees (as opposed to billboards, newspaper ads, and radio ads). You will want to decide how long you think you will keep the trailer-the longer it remains in your work fleet, the better return on your investment. Vinyl Decal and Vinyl Lettering has improved greatly in quality over the last 5 years. Most vinyl graphics will last a minimum of 5 years outdoors. We have many customers that have had vehicle lettering last even 7-10 years. When you divide your initial investment with the number of months you will benefit from the advertising of your fleet graphics, you will see that it is a very economical way to advertise your business. So you can see, even if you choose to cover your entire box trailer with graphics, it is a smart investment for the return on your advertising dollar. When covering the entire box trailer, we recommend you use high quality photos to correlate with your line of business. These lend a very professional, corporate feel to your business. Choose striking pictures of say a beautiful kitchen if you design kitchens, or you could have a photo of yourself repairing plumbing if you are a plumber, if you have a produce company, you could use full color beautiful pictures of scrumptious looking fruit & veggies. Then you can add a catchy slogan that will stick in your customers mind-a local portable toilet company in our town touts a royal flush beats a full house. Something that will help people remember you when they need your services. You will also want to add your company name in a large bold font along with your phone number and address. If you have a website, this a great way to advertise it also. If your drivers are out and about in the evening hours, you may want to consider have your main info created with reflective vinyl lettering. Reflective decals are a little more expensive, but really stand out after dark. Especially for on call businesses such as plumbers, air conditioner repair, or any other 24 hour service companies-this is a great way to let people see advertisements about your business at night.

Trailer Design Tips

By: Aron Chorley

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