Train Your Sales Team

Your company's sales team is one of the most important parts of your business - the team which drives its growth

. The key to keeping this growth up is to make your sales team is the best it can possibly be; that they are motivated, talented and trained to sell your product or your service to a new client and to close deals with customers whenever possible.

One of the simplest ways of improving your company's sales performance is through training your sales staff, through the appropriately named sales training. Manchester, London, New York, Jerusalem or Hong Kong - it doesn't matter where you're based, the principles of closing a sale or generating leads are the same. Training gives your sales staff the skills that they need to make the most of every opportunity to push your service or your product effectively and professionally.

Areas of training include:

The Fundamentals - the very basics of the sales process; understanding business propositions, reading people, handling resistance and setting goals for motivation

Advanced selling skills - more precise methods for selling gods and services, such as adaptive sales techniques, advanced questioning skills and the ability to target and overcome objections to your pitch.

Ethical negotiation - how to turn win-lose situations into win-win arrangements, using techniques such as positional bargaining and maintaining your business ethics whilst negotiating with resistant clients

Key account training - teaching how to manage particularly lucrative accounts for maximum ROI, through selling the solution and not the product or by building closer business links between suppliers and partners

Telephone sales - adapting sales techniques for telesales and lead generation over the phone; negotiating the 'gatekeepers' of corporate telecommunications, establishing a flexible and adaptive structure for phone conversations

Business presentation training - how to deliver the most effective presentation in the shortest time available, using visual aids to their maximum effect, holding prospective clients attention and how to observe and handle body language

Using this kind of training, you can turn your sales staff from naturally gifted and enthusiastic members of your team to trained professionals that make winning pitches every time. The skills they learn will help you drive your sales growth and identify the most profitable solution for your business and for each interaction your company makes with prospective customers.

by: Liam Plowman

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