Transfer By Mobile Phone Users Around The World Welcomed The Huge Potential For Mobile Financial

Mobile Financial Market potential for the active participation of all industry chain

makes Mobile Transfer service be developed in its own fast and low cost are also popular favor global users, but security and user charges is most concerned about the issue that needs to follow up.

Market research firm Gartner recently released "2012 Top Ten user mobile applications," the report said, the evolving needs of mobile users, but most users welcomed the future Smartphones Applications should be able to provide many business-friendly features such as transfer, mobile payment and positioning services, which will be the most popular mobile transfer service. Mobile financial services market potential for all parties to actively join the chain makes the mobile money transfer services develop rapidly, but the safety and tariff issues are hindering the use of mobile phone users the main reason for transfer services.

Mobile financial services market has great potential

Mobile transfer service has been able to become one of the most popular mobile applications, a key point is that mobile financial services market has great potential. According to research firm JupiterResearch forecasts that by 2012, about 150 million people worldwide will use mobile access to banking and payment services.

Mobile application development in the better developed countries?? Japan, the only mobile wallet service will have more than 50 million users. NTTDoCoMo early as 2004 on the introduction of the mobile wallet service, KDDI and Softbank subsequently launched a similar service. In Singapore, the major banks, telecommunications companies, credit card companies and Electronic Charging system in the past two years the company also plans to introduce mobile financial services.

Research company JuniperResearch said there, except the most advanced mobile financial services market, the Far East, North America, Western Europe and other places of mobile banking users is also increasing. By 2011, these three regions account for the global mobile banking users to add up to 70% of total number of users.

Similarly, mobile financial services in developing countries also have large market. In Africa, Kenya, the formal banking sector in the country can only be 19% of 3,600 people in the provision of financial services, 8% of Kenyans can only save Cooperation Social and microfinance institutions access to financial services. Faced with this reality, the British company Vodafone began in April 2007 to promote mobile financial services in Kenya, the development momentum. This year in March, according to statistics, M-Pesa business users are still growing at a rate of 11,000 a day.

In South Africa, Mobile operator MTN said that Africa and the Middle East in 21 countries launch the MobileMoney Mobile financial services, allowing users to pass the bill to pay, transfer, purchase call time and the user can choose to use their credit card function.

In fact, GSM Association, said that so far, the global mobile operators in emerging markets more than 100 models were introduced mobile financial services.

Industry chain parties to actively participate

Mobile financial services market and the enormous market potential, not only to attract the operator, industry chain parties to actively seek opportunities to intervene. Recently, the world's largest mobile phone maker Nokia Announced the availability of mobile payment services on?? Nokia wallet.

This, Nokia Executive Vice President and Chief Development Officer Mary? said, now there are 40 million mobile phone users worldwide, but only 1.6 billion bank account, this comparison means that the global market, huge demand for financial services , the mobile terminal with easy but powerful combination of banking services will have endless opportunities. His long-term development of mobile financial services, the potential of very confident, he thought it was a very substantial market opportunity.

Nokia before his old rival Motorola Equity investment has been in the form of mobile payment technology developer has invested in ViVOtech. "ViVOtech in the process of electronic payment transactions for financial institutions and retailers to create more value." ViVOtech's CEO said, "Our platform will simplify the way consumers purchase and payment. Any mobile phone user can secure The mobile platform through this transaction. "

by: gaga

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