Transit Advertising Media Gets Impressions

Transit advertising media is an excellent way to reach the general public

. Transit advertising media are located inside and outside of buses, subway cars, trains, bus benches and more. Because of their great visibility and low cost, transit ads produce impressions at a low CPM.

Transit ads comes in several forms: bus advertising media, bus stop/shelter advertising media, bus bench advertising media, subway advertising media, train/rail advertising media and more. And all forms of transit media are effective in communicating an advertiser's message to its target demographic.

With the growth of DVR use (e.g., TiVo), transit signs are growing in popularity. Because the target demographic can't fast forward through a transit display, like they can with a TV commercial, transit ads are highly effective in getting large numbers of gross impressions.

Transit advertising is also effective in reaching a captive audience. Transit riders are usually on board their transit vehicle for about 15 to 30 minutes, during which they are often bored and look around and view and read the displays in their vicinity. For that reason, transit signs succeed in communicating a message to a captive audience.

All types of advertisers use transit displays to get the word about their products and services, including Fortune 500 companies, federal and state government agencies and nonprofit organizations.

Federal government agencies succeed with transit ads because they are able to reach a broad audience with low costs. The FCC succeeded with transit advertising posters touting the conversion to digital TV, for example.

More information about transit advertising can be learned by visiting outdooradvertisingmedia.blogspot.com.

by: Danny Pouladian

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