Trash The Dress - After The Gown Has Gone

Ask any bride and they will undoubtedly tell you the same thing - the dress has to be right

. It will come as no surprise then to learn that on average, a bride will happily part with $1,500 for that perfect gown. Once upon a time this was seen as an investment, especially if one was honoring the tradition of passing this dress down through the family, but this no longer seems the popular choice.

Back in 2001 John Michael Cooper had an idea. Bored with the repetition of his many wedding assignments, he persuaded some rather daring and possibly inebriated couples to change location from that idyllic sunset beach and blossoming garden, and instead set the stage in gritty locations around Nevada. His inspiration was no different to that of the fashion photography world, where an outfit is contrasted with grotesque surroundings to shock the audience into wanting more.

He would soon find himself inspiring photographers and couples the world over in a phenomenon now known as 'Trash the Dress'.

The concept is a total reversal of traditional nuptial habits. The legacy of the dress starts long before the big day but often ends even before the honeymoon hangover has chance to kick in. The bride gets to have a day of pampering in mud with all eyes on her beautiful Austin Scarlett dress whilst knee-deep in Santee Lake, San Diego.

Locations can vary from the more tame truck yards and parking lots all the way through to lakes, abandoned buildings and even the sea.

To anyone who has never witnessed a trash the dress shoot, this idea may seem completely absurd, but the combination of that crisp white dress in a state of destruction actually conjures up something totally unexpected. As photographer Mark comments, It seems to breathe life into the over-traditionalized, stale nature of the precious wedding dress. Now brides have priceless memories to cherish that dont get forgotten in dusty closets.

Trash the Dress extraordinaire Frank Selmo has created vivid and powerful images which make a statement about Danielle and Micheals attitude to their new life together. Using outdoor scenes which seem baron or unforgiving make suggestions as to the couples readiness to overcome anything life wants to throw at them. An event such as a trash the dress shoot can also be beneficial to the couple. It creates an opportunity for the blushing bride to forget her inhibitions and captures the couple in a relaxed setting, free from the formalities of the wedding reception. The free nature of such a shoot is directly reflected in the honesty of emotion in the resulting images.

Danielle, however, is quick to offer any nervous bride-to-bes a little reassurance. "For any future brides my dress is fine, there were no marks at all after the shoot. Just rinse in fresh water and dry clean."

by: Helen Cunningham

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