Tri Fold Brochure Design Gives You Greater Flexibility

Brochure designing is an integral part of marketing and publicity

. Be it online marketing, or offline, brochure is an effective marketing tool. Leaflets, one fold brochures, two fold brochures are different kinds of brochure designs. In recent year"s tri fold brochure design and pamphlet designs are taking the market by storm. Brochure designing companies are trying out innovative methods in wooing prospective buyers and gratifying existing clients.

Brochures are meant to be attractive to grab the attention of viewers at first glance. Use of images or catchy phrase is most effective in achieving this task. After drawing the attention it is important that the reader gets informed about the brochure. It must be remembered that a brochure is used for highlighting a new product, a new offer, or a new happening. It should mention about the outstanding aspects of any new product or service that is being introduced. Pamphlet designs are done for the specific purpose of highlighting one product or event. It could be the launch of a new mobile operator, opening of a new retail store, or an invitation for stock clearance sale. Brochure design, particularly tri fold brochure design in comparison is more exhaustive and covers a number of aspects.

Tri fold brochure design is essentially a brochure with two folds and six panels, while a bi-fold brochure has a single fold with four panels. Usually the panels of a tri-fold brochure are smaller in size as compared to a bi-fold one. A tri-fold format is used when messages to be conveyed are more, whereas a bi-fold brochure is used for emphasizing lesser number of products or features. Compared to a bi-fold brochure a tri-fold brochure gives more options to an advertiser in speaking about his company and products. With six panels there is greater opportunity to write about your product or services.

A distinct benefit of a tri-fold brochure is its ease of use. These fold in a manner that they could be easily mailed to prospective clients and existing customers. They are easy to handle and store. During exhibitions or fairs, most sellers distribute tri-fold brochures.

Brochures created now-a-days are downloadable and printable as and when you need them. Unlike older times when you had to print your brochures in bulk incurring sufficient money, now they could be printed as per your requirement. This saves not only resources but also costs to a significant extent. Brochure designing has changed immensely after they are being created on computers. Innumerable combinations in prints, colours, and layouts have made brochure creation an art form. Experienced and creative graphic artists are engaged in designing these brochures. Innovative designs, catchy headings, and creative colour combinations makes brochure making an interesting profession. Talented artists in increasing number are joining this specialised field.

by: Jason Aldein

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