True Religion Jeans: Truly Original

True Religion Jeans are a new comer to the denim market that brings inspired style and originality

. Founded in 2002, the Los Angeles, California based denim company has incredible attention to detail, from the trendy seams to the hand sewn embroidery as well as the hand-sanded vintage washes that make True Religion Jeans a leader in their market. Newly introduced to their line of clothes are the colored corduroy pants, skirts and even sport coats in a variety of colors from fuchsia to green apple as well as Earth tones like sand and calcium off-whites.

Jeff Lubell, founder of the company, and wife Kim Lubell have combined his tastes in classic rock with her ears and eyes of hip-hop and R&B style to manufacture their pants line in a way that will go beyond the expectations of consumers and connoisseurs of fashion, alike. Many chic magazines have recently featured True Religion Women's Jeans which has also led to an exquisite group of A-List clientele including Gwen Stefani, Ashlee Simpson, Ben Affleck and David Beckham, to name a few.

True Religion Jeans have expanded themselves since their breakthrough year. Today, they are also known for their casual clothing which includes t-shirts, western style shirts, sweatshirts and sweatpants. They all have the subtle bohemian style that has solidified their reputation as a leader in the denim and fashion world.

The company has taken several unique routes to get where it is today. Before they broke big, Lubell was trying desperately to get his jeans into stores. When he had convinced stores to take the product, they still didn't sell. Finally he asked if he could give a few pairs to the sales staff. They obliged and the next time he went into the store he found all his jeans were sold. When customers saw the sales staff wearing the jeans the patrons asked what the pants were and ended up buying pairs for themselves. As they say, the rest is history.

Today the company is a household name for those who love jeans and the fashion industry as a whole. The company is so big now they've even had to become a vigilant force against counterfeit pants. They now work with government agencies from around the world to snuff out the dealers, making sure the only type of these Jeans on the market are the real ones. That is undoubtedly a sign of success, albeit an annoying one. But after all "Imitation is the best form of flattery."

by: William Gold

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