Truly Campaign Killing Banner Advertising Mistakes

Truly Campaign Killing Banner Advertising Mistakes

A truly incredible amount of money has been made over the years with banner advertising. However, if you're just entering the world of banner advertising then there are chances that you might make mistakes. Many errors in judgement can be prevented with a little bit of knowledge and wisdom passed along. Continue on brave banner advertiser, and learn how to walk around daffy blunders simply by reading this article.

As an advertiser, you need to be very clear of what you want from your banner ads. Be careful how far you go with your banners for the purpose of capturing attention. It is true that lots of people will ignore banners because errant advertisers keep making their banners annoying to high heaven. So obviously there is no sense at all to make your banner animated given what you know. It should be very clear that you need to approach your design with a bit of common sense, and we hope you do. Your aim should be to make your banner ads look like valuable information that your user would want to know about. You can make them look like an intriguing slide show or a simple animation that goes with the context if your offer. Some advertisers think they can get the job done by jumping up and down to get attention. You'll end up irritating your prospects and earning their ire, which is the last thing you want. The way to avoid doing that is by avoiding any progamming cuteness that causes things to move around in your banner, or blink, flash, or whatever. One thing you can do, if you insist on doing this is to include something that can be clicked on to make it stop or go away.

Don't forget to keep records of your ads and especially the length, width, and size in terms of memory. We're sure you don't want to take time out of your day just to check your banner sizes because you don't have it on hand. The only reason this matters is you'll need to refer to the specs when site owners ask you for sizes and specs, etc. The best way to work around this would be to follow the IAB standards, which will make sure that ou don't go wrong. You can make excellent money from banner advertising, but you do need to know what you're doing in order to make that happen. You should focus on these basic rules so that your campaign is successful. Don't worry about making blunders and losing a little money; happens all the time - keep moving straight ahead. There are mistakes that are easy to learn about before they happen, so be sure to keep reading. That is why it's so important to study and learn before doing.

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