Trumilk: Indias Safest Milk
TruMilk has created a sensation in the market for being the safest milk available in the market
. Soon after its launch, it has got more and more people opting for TruMilk over other brands. TruMilk, a milk brand owned by Macro Dairy Ventures Limited (MDVL), is able to ensure freshness of milk by sourcing milk from its own dairy farm. According to Mr. Jagpal Singh Khangura, Chairman of Macro Dairy Ventures Limited (MDVL), TruMilk is a healthier option. Our dedicated staff not only supervises each and every phase of the production, starting from milking to transportation, but also supervises what the cows eat and how they live. Hygiene is one of the main focus. He adds, What makes all this possible is that TruMilk is a product of Dairy Pride, a subsidiary of MDVL, which means, it is milked in our own facility, from our own herd of cows, and by our dedicated staff. This is the major differentiator and what sets us apart from other brands. We have complete control over the quality and thereby ensures freshness and safety of the milk. This is a very important point because the moment the process of collecting milk from various third party sources is eliminated, common adulteration and contaminations are eliminated, theres more control on the quality, more control over hygiene, more control on how soon it reaches the consumer.
True to its name for being the safest milk, TruMilk has settled scores of questions that had crossed the minds of the health conscious population. Some of the typical questions are: How safe is the milk I drink? Is it free of contaminations and adulteration? Is it cow milk or has it been mixed with milk from other animals? Is there any milk brand thats safe? Its quite obvious that rarely do we find people in the cities who have their own herd of cows. There is no choice but to depend on what is available in the market. To be on the safer side, you would boil the milk and take all precautionary measures to prevent it from spoiling immediately. But, is that safe enough? What if the milk was adulterated or contaminated even before it reached you? Or, it contained high levels of pesticides? Under what conditions are the cows living in? There are many questions but the key question is if there is a brand of milk thats safe? TruMilk finally put these questions to rest.
TruMilk is a brand of pasteurized milk from Dairy Pride, a subsidiary of Macro Dairy Ventures Limited (MDVL). Independent studies have shown that the bacteria content of TruMilk is the lowest amongst all brands of packaged pasteurized milk available in Punjab. And whilst boiling can reduce bacteria in other milk too, there are some harmful ingredients that do not get destroyed even on boiling. These ingredients are not found in TruMilk at all. Lets explore how this is so.
The key differentiator is that TruMilk is a product of Dairy Pride. It is milked in their own farms, from their own herd, residing in their own facilities. They do not collect milk from any third party sources. This means, complete control on hygiene and the quality of the milk.
The moment the process of collecting milk from various centers and manual milking are eliminated, the common sources of contamination and adulterations are also eliminated. There is no question of unclean hands or vessels, addition of water, thickening agents, preservatives or coloring agents, unhygienic and unsafe storage and transportation, administration of hormonal injections or other yield enhancers to increase supply.
There are no hormonal injections or yield enhancers administered on the cows and therefore no toxic residues on TruMilk. The cows eat fodder from farms that have been contracted by Dairy Pride. These farms are monitored and seen that the use of pesticides is minimal, if any.
Only healthy cows are milked at Dairy Pride. Their expert veterinarians monitor each and every cow to ensure that she is free from any disease, gets her fodder as per her needs, and leads a healthy, stress-free life.
Cold chain is maintained all through the process. The minute the milk is extracted from the cows, it is refrigerated at a temperature of 4 degrees. This temperature is maintained even during transportation. Also, there is no addition of caustic or urea to other additives to increase the shelf life of our milk.
TruMilk is a brand of milk promoted by Macro Dairy Ventures Pvt. Ltd (MDVL). It is the first range of products marketed under the Dairy Pride banner. When Mr. Sanjay Sakalley, Director of MDVL, was contacted to give his view on TruMilks tremendous success in Punjab, he says, Our mission is to bring the highest quality of dairy products to the country following international standards, norms, and practices. Of course, we are where we are today because of our staff and their dedication. We are fortunate to have a bunch of enthusiastic team of people. Human capital is key in all our initiatives.
by: wpronline
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