Truth About Web 2.0 Marketing

The web 2.0 phenomenon is spreading like wild fire all over the internet

. You are probably more familiar with it as blogs, video websites, wikis, photo sharing websites, and a lot more. In fact you might already have been very much active in a web 2.0 site for the past year or so. This is not really a new thing because the world wide web itself was created with the very qualities that make up the web 2.0 sites, which is mostly about connecting people and making it easier for them to talk to each other and share their ideas. However there is so much more about web 2.0 than merely letting people communicate.

Web 2.0 is happening all around us and it is attracting more and more online users each day. A great number of internet marketers have found the great benefits of being active in these sites and thus formulating their own web 2.0 marketing strategy so that none of their time is wasted. Web 2.0 marketing is highly effective in attracting visitors to your website, in sharing your thoughts of ideas, and also to earn some bucks along the way.

These websites are deemed very important by those within the internet marketing circle because of the amount of interaction between its users and the ease of spreading a message to a good number of visitors. Blogging is a good example because a good blog post can initiate a conversation between people through the comments section of that post or that other people reacting to that blog post by creating their own blog posts. You may call it link baiting or any other thing, but the premise here is that there is a fast and effective interaction and communication between many people. This is among the reasons why web 2.0 sites are very useful for internet marketers.

The savvy internet marketer must now devise a really good web 2.0 marketing plan. When done correctly, this will help boost the popularity of his website. This is even made better because you do not need a big capital to get you started with this type of marketing campaign. Video sharing or video marketing is a good example to illustrate this further. Many internet marketers post their own videos on these websites. Now these videos often have really good content, because if you are just going to upload a poorly made video, it is guaranteed that it will get only a handful of visitors. These videos often have the URL of a website being shown every now and then on the screen, letting people know that they can go to that site if they want to learn more.

Using blogs as part of a web 2.0 link building strategy is a good idea, that is, if it's done correctly. What you can do is you create a blog and promote it until it gains some authority by itself. Then should you link to your website, that link will be passing better link juice to it.

To understand how web 2.0 marketing can completely help with your overall internet marketing campaign, you must give it a try by opening some accounts on the more popular web 2.0 sites. This will give you a better idea on how it all works and how you can use these sites to your advantage.

by: Reed Slidell.

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