This is one efficient and liked method of advertising on the Web
. Copywriters are always working on the process of finding new and interesting designs in order to tempt people and compel them to click on the ads. Many people even make use of banner creators to create one for their company. Apart from the essential ingredients that need to be used, there are a few tactics that could give your ad an upper hand over the rest. The followings are the information regarding the same.
1) Size of file: The right size that should be used is either 10kb or lesser. Such ads are mainly placed at the top right of any page so it means that they should be able to load by taking the least time so that they are capable at attaining peoples attention on the go. If it does not so then it is likely that people would have nothing to click on.
2) Call to action: Words like, Click here or More info; tend to increase the click possibilities by 20%. It works as a visual indicator to boost the CTRs. It means that there is a good level of promotion done which is offline and also that people are aware as well as have liked this mode of promotion.
3) Animation: This is one element which is able to attract peoples attention very easily because it has a high level interaction level. It is by 30% that the click rates improve. If you compare it with designs that are static in nature, youd be able to find that people prefer moving images than the still ones.
4) No to using several concepts on one design: The worst thing to do, which is possibly crowding your design with too many concepts since it would be all jumbled up. This could divert peoples mind or simply confuse them regarding what they should expect further from your brand.
5) Free a strong word: No other word is better than Free for a buyer. This is one way to entice maximum number of people towards your advertisement. Also, the amount of time a visitor remains on your page depends upon factors like these.