Tulsa Online Marketing For Generating Leads & Traffic
The Great Big Picture of Internet Marketing
Get the Big Picture
There are at least three big pictures of internet marketing:
1. How all the pieces of internet marketing fit together
2. Ways of maximizing your profits
3. Your own personal internet marketing business plan
The better you understand the big pictures, the better
you'll be able to focus your efforts on what you most need
to do right now to optimize your internet marketing
business.
How the Pieces of Internet Marketing Fit Together
There are three main components to internet marketing:
1. Building blocks the tools you can use
2. Activities what you do
3. Revenue sources what people are going to pay you
for
The last page of this document is a diagram that explores
the details of these three components, and shows how
they fit together. Print it out and post it where you can
refer to it to help you capture the big picture and see
where you have opportunities to build your business.
For recommended resources and to deepen your
understanding of each item, refer to the interactive
Keys to Profit Maximization
There are four main ways to increase your profits:
1. Increase the targetted traffic coming to your website
2. Increase conversion of traffic to paying customers
3. Increase the revenue received per customer
4. Reduce your costs
If you neglect any of these, you leave your success to
chance, which probably means your business will limp
along for a while and then die.
But you don't need to focus on all four all the time. You
should take time periodically to consider which is holding
you back the most, and then focus on improving in that area
till your business is better balanced.
Costs include more than just money for example, time,
stress, opportunity costs, etc.
Be careful not to focus too much on minimizing costs.
Sometimes excercizing a little courage and increasing your
spending on productive activities is the best way to increase
profits.
Your Action Plan
All the knowledge and big picture in the world won't earn
you a penny if you don't put it into practice.
Decide which of the items on the following page you're
going to impement, and then make a detailed plan for how
and in what order you'll do it.
by: Jess Vess
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