Turbulent Vertical And Horizontal Projection Industry Inventory Ten Trends 2009

2009, the domestic projector industry, "eventful" year

. Trapped outside the financial crisis, the crisis within the profit worries; Japanese camp in the mutiny, the Taiwan Department of brand prominence; channel change, the weak seating rearrangement ... ... 2009 good show turns the domestic market staged projection. During the year draws to a close, let us once again the extraordinary Review of 2009, there may be more gains.

Profit crisis Projector industry profits in 2009 and once the crisis is not a form of matter. In 2009, profit increased significantly as the industry level is the key strategic issues "financial crisis" induced effect. Under the influence of the financial crisis, particularly in 2009 in the first half, the projector manufacturers and channel operators in the "profit" problem encountered unprecedented difficulties.

06,07,08 projector sales in the three-year national statistics were conservative caliber 38,47,57 million units, sales increased by 50% of the number scale. While some of the more radical statistics showed in 2008 the domestic market size of the projector close to 65 million, three-year total of more than 80% of Expansion.

Projector market with the rapid growth of sales in contrast to the market in sales in three years not later than the step before. According to statistics, in 2008 and 2006 compared to sales in the domestic projector market grew by only 3%. Lead to the root causes of this phenomenon is that this projector three years with rapid growth of market sales, while single-product prices decline sharply. This further led to three years, the level of the projector market, the rapid decline in net profit. According to statistics, prices fell on profit erosion projector product space to more than one third.

Projector product prices cause a significant decline in profits caused by the existence in the business and education, two major markets. These two markets account for projector sales market for more than the total size of the Ba Cheng. Rapid decline in projector prices on the profits of the destruction in the low-end market, particularly in education and government tenders significant. Known as the "world's largest single projector industry," the winning of 18,000 sets of Anhui Province in 2008 of the National Cultural Information Resources Sharing Project Village Point equipment purchase contract for a single set of products (including screen, sound) of the bid are Price is only 3911 yuan. Sufficient insight in this case the projector works tender price levels under pressure.

According to statistics, the current domestic market price of 3,000 yuan projector about the overall market and some product sales account for about two percent, four or five thousand dollars of products have occupied three percent more than the overall market. Below five thousand total gross domestic low-profit products overall projector market, more than half. There distributors use a product in 2006 earn (gross) to 6,000 yuan, 6,000 yuan in 2009 to sell already be asked, "Grandpa told Grandma," to describe the products in this market trend of significantly lower profits.

Projector product reduces the profit is not in itself constitute a substantial "profit crisis" sufficient and necessary cause. Another reason for the profit crisis is a "small profit margins are not many sales."

Must be stressed that that the decline in projector prices are projector manufacturers active behavior. The basic starting point of this act is "to rely on leveraging a larger market with low prices", especially leveraging the retail and SME business market. However, the rapid decline in projector prices have not fully reached practitioners manufacturers expect the "market penetration" of desire. Although 06 to 08 in three years, the domestic market increases the projector more than 50%, but sales were not sufficient to offset the lower prices on the profitability of the industry.

08 from late early 2009, the financial crisis on the domestic market penetration in the retail business and large areas of government procurement are formed in varying degrees of financial pressure. Although the overall market during this period little change in the number of transactions. However, more customers tend to choose low-price products, the market turnover declined year on year there. Financial crisis on the projector market in the first quarter in 2009 to the zenith. During this period refused to incomplete statistics, 80% of the projector market with low prices and sales from the mid-price products.

Financial crisis on the projector market, the effects of that already a relatively significant decline in projector prices rise too fast and the slow sales of the contradiction between the further deterioration of gestation and then became in 2009 the projector market in China, "the profit crisis . "

"Profits crisis" is the 2009 China Industrial Development projector the basic law, also decided this year to show the projector industry, trends in most other core elements, and will become the next certain period Projector Industrial development must be taken seriously one of the fundamental law.

Turbulent Vertical And Horizontal Projection Industry Inventory Ten Trends 2009

By: dpdp

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