Turn Your Article Into a Video in 4 Easy Steps
Turn Your Article Into a Video in 4 Easy Steps
One way to reuse the content you've already written is to create a video article. That way you can take advantage of traffic from video sites such as YouTube -- plus, some people learn better from video so you can reach an entirely new segment of your target audience with your information.
Many people think a high degree of technical skill is necessary to create a video article, but I'm going to show you only 4 steps are required, and while there is a slight learning curve, none of the steps require more "technical" knowledge than that needed to use a word processor.
Any article can be turned into a video, but for your first try it's probably better to pick one that's on the shorter side. While the process is exactly the same for a short vs long article, it just naturally takes longer to create a video from a longer article.
1. Create an audio version of your article. Okay, some people are going to suggest this one step should be an article in itself, but it's not that hard. You can use something like Audacity, which is free software, or if you're using a Mac, fire up GarageBand. In any case, all you need to do is start recording and read your article out loud.
Here's a quick tip about that -- if you write in a casual manner you'll usually have an easier time reading the article without it sounding like you're reading. Ideally, you want it to sound as if you're talking rather than reading. One way to accomplish that is to practice reading the article out loud. You'll quickly spot the areas where you need to use a contraction so you don't sound so formal, or maybe a sentence is so long that you run out of breath, etc.
It may take you several tries before you get a recording that sounds okay to you, but don't be so super-picky that you take hours to do this step. After the article has been recorded, save it as an MP3 file.
2. Mark up the article. Go through a printed copy of the article and highlight the most important parts. If you were reading the article for the first time, what parts would you underline? Those are the words that will show up on the video, not the entire article.
3. Layout the video. In this article I can't give you step-by-step instructions because I don't know which software you'll be using, but whether it's MovieMaker on Windows, iMovie on Mac, or something else entirely, the process itself is the same.
Import the audio file you created in the first step. Now you're going to use the "title" ability of your video editing software to create titles that match the words you marked up in step 2. Line them up to match where they appear in the audio file so when the video plays the words magically appear as you speak them.
Be sure and add the article title to the front of the video, and end with a URL that's part of your call-to-action in the resource box of the article.
4. Export the finished product. After you're done laying out all the titles and the video looks the way it should, export the video to a format that can be uploaded to YouTube. You will probably have many export options to choose from, but look for anything with "H.264 encoding" -- that should give you good results.
After those four steps you'll have a video that's ready to be used by YouTube and other video sharing sites. In the video description area be sure and include the URL that's mentioned in your resource box -- giving people good information in the video is a must, but unless you give them an easy way to click through to your site you won't see the increase in traffic that you want.
Writing articles is good, but turning them into video articles can increase the reach of your content far beyond what you originally envisioned.
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