Turn Your Website Into A Lead Generator

The marketplace is changing

The marketplace is changing. There are more people doing business on the Internet than ever before. Major department stores report that more of their loyal customers are checking out the website before they go into the store. The importance of business representation on the internet has become tantamount. Having a website is now a means of representation and a lending of credibility to a business. The Internet is a virtually uncharted and valuable tool which when used properly, proves to be a source of lead generation and new business. How is this possible? Simple through Search Engine Optimization.

How Do Search Engine Work?

Search engines represent the single most important source for new website visitors. One way to think about search engines is an a huge database containing information from individual websites. Google, currently the largest search engine, contains over a billion pages. Software known as spiders is used to search out and grab information, which is related to a particular search. Pertinent websites are then read and the information is grabbed from them. Those URLs will then be listed on the pages of the Google search engine. It is currently estimated that 80 percent of people who go online planning to buy something or researching for product information, do so by using a search engine in the manner just described.

How will search engines find my website?

This explains the importance of having your website become a part of the listed Internet community. How will a potential client find you in a search over billions of pages? If they know your URL they can look you up that way. If they dont more than likely you will be lost in a sea of websites. Search Engine Optimization insures that your site is listed and stays on the front pages of the search engines.

It should be optimized to ensure that it performs well for these keywords in the search engines. Once optimized for maximum performance, your site should then be submitted to all the major directories and engines for inclusion in their site. This is when the work really begins.

How Are Websites Ranked on the Search Engines?

After submission, your sites rankings should be monitored on a daily basis to ensure that your site has been listed and is ranking well, and to make sure that you stay highly ranked. If any decline in performance is seen, corrective measures should be taken to regain the top positions, its importance to have an SEO company or a department that does nothing but SEO. This is because it is important to spot future trends in the engines and work pro-actively to keep website position before a drop occurs. The Search Engines are changing all the time and it is imperative to stay current with the latest research and current trends.

by: Matts Davidson

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