When you give away something for free, and your visitors take you up on your offer you're now in a position to begin building a relationship with them
. Just like the dating scene, you're going to have a tough time walking up to someone you've never even met and getting their number. You have to introduce yourself. Make them laugh. You know, you have to engage them and build trust if you want score a date. And the same thing goes for selling your product. Chances are when someone lands on your website for the first time they're not going to buy what you're selling, but it is a great opportunity to give them something for free in exchange for their email address so you can continue the relationship building process. Selling is all about trust, and building it is the key to converting your clients into coverage.