Tv Industry "in Weakening The Strong Korean Won," The Market Structure Still Variable

Finance

Finance

Crisis for the Chinese color TV enterprises in flat-panel market an occasion to rise and three-dimensional layout, provides a good buffer.

Since the end of last year, Japan, Korea and the U.S. and European companies by the financial crisis, slowing overseas markets on outside input. And also to ease the plight of weak growth, initiative reduces

LCD panel

Resources such as earnings per screen. At this point, the Chinese market back in the flat panel market, domestic enterprises have launched a field "conquering a city" in battle, in market share and the right to speak on a chain round lead.

Now, in order to

TCL

, Changhong, Hisense, represented by domestic enterprises, are working with to Samsung, LG and Korean companies, represented by

Sharp

, Sony, Panasonic, represented by the domestic plate market, Japanese companies around the contest is getting intense. Philips and other European companies, was largely excluded.

Fact, hold the hands of the upstream screen resources and LED, OLED, 3D and other new products, technical resources, Japanese and Korean companies, although in the Chinese market does not have the geographical advantage, but the brand's appeal and competitiveness of their products and not weaker than their Chinese counterparts. The domestic companies are based on the mainland market, particularly through promotions with Chinese characteristics, product positioning and channels of distribution in place is still firmly grasping the major share of the domestic color TV market.

Objectively speaking, flat-panel market in China, Japan and the ROK TV company's comprehensive strength Competition, when the Chinese companies the upper hand, who was home on South Korean, Japanese companies are more severe recession. This market structure now reflects the two golden rules: First, market competition and the advantages of the game, by no means immutable, Chinese companies on the rise in the flat line with market economy rules. Second, at this stage, must not simply to the "core technology relying on the Chinese market", in addition to the technical but also stressed that China's geographical, but also pay attention to the layout of the dual capacity of the market. This is the wave of Chinese companies in the flat next to the root causes of the rapid rise.

Looking back on this year's domestic flat-panel market

line of battle, we will also pleasantly surprised to find that the same economic environment, businesses face the same competition in the market under different strategies have emerged. Prior to that, domestic enterprises around the flat-panel launched

Price war

, Because of the follow-up and defeat foreign-funded enterprises. Now, as a new price war, there was thriving domestic enterprises, foreign-funded enterprises is no longer follow-up scene. More critical is that the game between Chinese and foreign enterprises is emerging from the shackles of a single price war, turned to LED,

Internet TV

New products and new technologies such as integrated game.

Whether Hisense, Changhong, Skyworth and Samsung and other foreign-funded enterprises around the

LED backlight

TV started the contest, or by TCL, Skyworth, Haier and other business leader in Internet TV, based on LED technology basis of the contents of the automatic upgrades, unlimited expansion and home multimedia entertainment center features value-added, or by

Konka

, Tsinghua square off with the new trends of green energy saving achieved on the Internet, digital terrestrial broadcasting, LED slim energy-saving technology fusion, and many other new position of domestic enterprises have fully demonstrated a high degree of homogeneity in the flat panel market, competition in innovation Type break and try.

Although already past "51", "11" and other major holidays in the terminal sales, domestic enterprises will continue to focus on consumer demand resorted to cheap weapons, but the level of competition in the market is increasingly saturated with rich three-dimensional of. Low market penetration for products, and new technology, high value-added products are used to meet the needs of different levels, even with these new products to achieve market demand to stimulate new drivers to gradually get rid of dependence on the price, seeking to products, technical driving force. In fact, in the pursuit of profits, market share and sales of two roads, the domestic companies are the product through the three-dimensional layout and promotions, search integration and compatibility between the two.

No intention to belittle our business in China, Japan and South Korea's competitive edge flat panel market. In fact, the current flat-panel TV from Europe and the United States extended to China, it has benefited from Japan and South Korea jointly promote the business. Right now, Samsung, LG, Sharp and other Korean-Japanese companies in the upstream LCD panel and voice control of the strategic layout of the leader is still in the state.

Tv Industry "in Weakening The Strong Korean Won," The Market Structure Still Variable

By: erenber

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