Tweeting Your Way To Success

This theme of following is the thing that sets Twitter apart from its main social networking competitors like Facebook and MySpace

. Rather than confessing every detail of your personal life and uploading every picture that has ever involved you, Twitter allows the user to tweet as well as building up a basic personal profile. Tweeting is basically a funky way of saying blogging, except these blogs are restricted in size to a maximum of 140 characters, meaning that Twitter is effectively a micro-blogging social experience. But how does all of this apply to online marketing companies? To be successful, any online venture needs a steady stream of traffic coming through the site. In terms of online marketing, a good way to generate reader traffic and grow an online venture is to utilise a tool that makes connections between the venture and the target market online. What better tool than a site with millions of users who can be grouped quickly and easily and are ripe to receive updates, or tweets, from whatever they are choosing to follow.

Getting Your Message Across

Perhaps the most useful aspect for a web marketer using Twitter is the whole feeling of being able to get a message directly to the reader almost in an instant. For example if a web marketer is spreading news about new products via a blog, they can add a Twitter link to that blog to anyone who has chosen to follow that blogger. This means that the follower will receive a Tweet about the blog being published as soon as the blogger uploads it. Given the amount of blogs available online, being able to generate sufficient noise to get heard is one of the most difficult things to achieve. But by tweeting updates and links to their blogs, online marketers are effectively giving themselves social media optimisation (SMO).

Keeping Track Of The Numbers

Because it is a social networking site, Twitter also allows users to keep track of exactly how many people they are following, and how many people are following them. This is a useful way of keeping up to date with how well tweets are being received and how many people are likely to being reading the blogs they are receiving tweets about.

It is, however, important to remember that just one example of obtaining social media optimisation is not an effective marketing strategy. Search Engine Optimisation (SEO) is also an extremely effective way of generating traffic coming into a website. When linking this idea to blogs, any SEO Company will recommend that a marketer adds specific content or words into a blog to maximise the chances that that blog will appear high up in a search engine's results list. While being a good way to engage readers and encourage them to follow a blog, Twitter can't always get the full picture across because of its restrictions. That is why it should be incorporated into a wider online marketing strategy where it can prove to be highly effective. Now that's something to tweet about.

by: Rob Smith

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