Twelve Best Strategies To A Strong Text Marketing Database

Text marketing definitely involves some strategy

. Its one thing to read about the case studies, and mimic what businesses are doing out there to find success with the marketing method but its another to actually take the steps and create your own unique campaign. Every business is different - therefore strategic steps should be taken to find a fresh marketing approach. With text marketing, there are a great number of possibilities. Achieving steady customer growth is the ultimate goal toward boosting those numbers. Here are some ideas to increase your customer database so you can drive traffic to your business.

1. Create your SMS text marketing campaign and advertise it properly. Put it somewhere where everyone can see it. A table tent, display sign, poster or business card. The more visible, the better.

2. Make your call to action simple, and provide an incentive to your customers. Text SWEET to 96000 for a free cupcake with any bakery purchase!

3. Keep your messages short. People enjoy text messages because they arent lengthy, like some emails can be. The message only takes a few seconds to read and respond to and that is what works.

4. Constantly be seeking out new and fresh locations to place your advertisements. The more people who see your text marketing campaign, the more opt-ins you will see.

5. Provide your loyal customers with regular discounts, and dont forget to reward them for referring their friends to your business. Word of mouth is the best reputation you can strive for.

6. Use text marketing to send out event announcements, invitations and streamline the RSVP process. This is a very effective way to host a successful event.

7. Send out valuable messages, such as tips or pieces of advice relevant to your business. If you are a restaurant, give a cooking tip or recipe idea.

8. Use text marketing to reach long lost customers. If someone hasnt shopped at your store in a while send out a we miss you message with a coupon, encouraging them to return.

9. Create appointment reminders in your SMS system. This is particularly effective in salons, spas, or doctors offices. No more no-shows, give your clients the opportunity to reschedule so as not to waste anyones time.

10. Take advantage of holidays. People love to feel special, so sending out special promotions for holiday shoppers will drive traffic through your doors in no time.

11. Use social networking. Link your customers up to your Facebook page, and offer incentives to those who like your business.

12. Create a survey. Find out what your customers are purchasing, and what they arent. Determining your customers preferences allows you to create individual lists ensuring that your text marketing messages are always relevant.

by: Frank Brandon

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