Twitter 101 For Dentists
History
History
Your practice could be getting more out of Twitter. But many are leery of Twitter, or dont see the point of it. Easy Social Practice wants to explain its worth. But first, heres the background.
Jack Dorsey created Twitter in 2006 and it the social network is often called the SMS of the internet. Users post small messages of 140 characters a tweet. Twitter is one of the top ten sites on the web, has over 500 million users worldwide. Every day there are more the 343 million tweets. Hashtags (#) allow topics to be sorted, and trend, enabling people all over the world to join an instant global conversation.
What Your Practice Can do with Twitter
Many dentists have a common reaction to Twitter: Nobody needs to know what Im doing minute to minute. Easy Social Practice wants you to understand that Twitter use can bring real value to your business.
With Twitter, think small. Twitter is referred to as micro-blogging. This means you can post short updates, limited to 140 characters or fewer. Twitter is very compatible with mobile phones and text messaging. This allows the users to receive frequent, concise information from a universe of people. Gain more followers. For dental practices, that means networking with other dentists, suppliers, and health-focused Twitter presences. Twitter also can be used to reach patients. One simple strategy is in practice signage in office asking patients to follow you with the promise of Twitter-only promotions. Link your Twitter account with your Facebook, as well as on your website and blog. Digital newsletters should also have Twitter links.
The crucial point is that your patients know and understand that they can get the latest updates, news, and offers by following the practice on Twitter.
User Manual
What is a good Twitter marketing strategy?
Consider who you want to reach. Whats the target demographic?
Research who your existing patients follow. Notice any trends? They often appear. This teaches you how to reach new patients like them.
Also, understand the way your targets interact. What is their specific language.
Look for specific openings in conversations. There was a story out of Charlottesville, Virginia where a dentist noticed that one of their followers, a local news anchor, mentioned that shed chipped a tooth. It was the weekend, but the practice sprung into action, opening to provide a fast fix. The news anchor (who had many followers of her own) was very happy and tweeted her gratitude. The practice gained lots of notice. Its an interesting demonstration of how increased interconnection works in everyones favor.
Key Terms: Twitter Dictionary for Dentists
If you are brand new to Twitter, familiarize yourself with the terms youll see in the Twitterverse.
Twitter Handle: This is a username. Choose carefully, because it is the name your practice will be represented by on Twitter.
Follow Back: When somebody starts following you, to follow back means you subscribe to their Tweets. In Twitters notifications settings, you can indicate whether youd like to receive an email alert whenever a new person follows you receive. In the email, there will be a link to that persons profile. By clicking the link, you can check out who they are and decide to follow them back or not. It is not required to follow everyone back, but it is polite and many people do.
Follower: A person who has subscribed to receive your tweets. Your total follower numbers are available to view on your profile page.
Update: This is known as a tweet. As I said earlier each tweet can be no longer than 140-characters. You can post an update in the white text box under Whats Happening?
@Reply: This is a public message sent from one Twitter user to another by putting @USERNAME anywhere within the body of the tweet.
Direct Message : A private message sent from one Twitter user to another by either clicking the message link on their profile or typing D USERNAME. This is Twitters version of an email/inbox.
Follow: To subscribe to someones updates on Twitter. This is done by clicking the Follow button on that specific persons Twitter page. When you follow someone, their updates will be displayed on your Twitter homepage so you know what they are doing.
Twitter Stream: This is a list of a persons real-time updates. Every time you post an update, it goes into your Twitter stream.
Tweet-Up: An event specifically organized for Twitter users to meet up and network.
Re-tweet: Repeating somebodys tweet.
Tweet, tweet!
People do this if someone has said something really interesting, or especially valuable, and they want their own network to see the information too.
Twitter Lists: Public lists that any Twitter user can create. Twitter Lists generate Twitter streams that include specific Twitter users.
Trending Topics: Displayed on the right-hand side of your Twitter homepage, trending topics are words,or phrases that are popular (trending) on Twitter. These can be organized by location. Note they are updated in real time.
Promoted Tweets: Tweets promoted by paid marketing efforts.
by: gus kaloti
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